Tim Auth Email and Phone Number
In over 20 years at Caterpillar, I have been involved in nearly every aspect of internet marketing, leading initiatives to:• Create a customer-facing, logged-in experience (My.Cat.Com)• Establish CRM technology and processes across customer-facing divisionsWhile leading projects on:• Search engine marketing and optimization• Lead generation• Company internet standards• Redesigns• Intranet portal & standards• Industry internet strategyAnd touching platforms such as:• Websphere Portal• Adobe Experience Manager• Salesforce.comMy favorite aspect of this work, as a “general office” practitioner, is working with our various industry groups at Caterpillar to define business needs, in turn, matching those with our company’s capabilities to design a solution, and leading our teams to execute on those solutions.
Caterpillar Inc.
View- Website:
- caterpillar.com
- Employees:
- 50927
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Product Owner, OnetrustCaterpillar Inc. Oct 2020 - PresentPeoria, Illinois, United StatesCat Digital Product Owner responsible for implementation of the Cookie Compliance and Marketing Consent/Preference Management modules of the OneTrust digital privacy and security platform. Worked with business owners and legal team to design Caterpillar's approach to cookie compliance and execute that approach via the OneTrust platform. To date, have implemented on 100 sites across 11 Caterpillar-owned brands since summer of 2021.Also, worked with multiple business and technical partners to transfer Caterpillar's marketing consent program to the OneTrust platform, and will be rolling the solution to multiple Caterpillar-branded sites.Manage a team of three technical resources (all located in India) for ongoing technical work.In 2024, will be implementing a third OneTrust module -- Policy and Notice Managment -- to manage data privacy notices across all Caterpillar websites. -
Cat.Com Commercial Product OwnerCaterpillar Inc. Dec 2018 - Sep 2020Cat Digital position responsible for working with the business owners (Global Marketing, Construction Industries) to identify business needs, requirements, projects, and prioritize those for development across three Agile/Scrum teams within Cat Digital. -
My.Cat.Com Product OwnerCaterpillar Inc. Aug 2011 - Nov 2018My.Cat.Com is a global, customer-facing web portal. As a certified Scrum Product Owner over multiple years, had responsibility for: defining strategy; maintaining near-term roadmap; working with internal business partners, Cat dealerships, and customers around the world to define requirements; and communication planning and execution. In addition, assisting in product deployment; system testing; usability testing with customers; defining and executing measurement plan; and production of marketing materials. -
Crm Program ManagerCaterpillar Inc. Nov 2009 - Jul 2011Lead for implementing Salesforce.com CRM solution across key business divisions. Responsible for defining requirements; establishing and executing prioritization and deployment processes; development and delivery of user training and support materials; and rationalization of licensing and billing processes. -
Supervisor, Sales MediaCaterpillar Inc. Oct 2007 - Oct 2009Supervised a group of 14 employees in the production of Caterpillar's global, customer- and dealer-facing sales support literature, including specalogs, competitive and comparative bulletins, product bulletins and translation of all materials. Achievements included: rationalization of the group's business plan; implementation of a new dynamic publishing system; and transition of the Europe/Africa/Middle East division into the global processes for creation of sales media. -
Certified 6 Sigma Black BeltCaterpillar Inc. Jun 2005 - Sep 2007Served as embedded Black Belt in the eChannel Division running projects related to the development and/or improvement of internet and intranet initiatives. Achievements included: development of process for digital, qualified lead generation process; establishment of processes for organic and paid search; definition of general construction long-term internet strategy; development of enterprise intranet standards, conversion of all intranet sites to common look-and-feel based on Global Advertising Framework; and internationalization of shop.cat.com merchandise site. -
Cat.Com Account ManagerCaterpillar Inc. Apr 2004 - May 2005Responsible for promoting cat.com as the hub of Caterpillar's internet marketing efforts and leading both customer-driven and strategic cat.com projects. Achievements included: development of virtual walkaround application for cat.com; identification of supplier for shop.cat.com e-commerce site; and completion of Caterpillar enterprise Internet standards -
Web Communications ExpertCaterpillar Inc. Nov 2001 - Apr 2004Responsible for web-based initiatives within Brand Identity & Communications, including: development and maintenance of brand-identity.cat.com, the enterprise site for brand standards; merchandise.cat.com, the first site to sell a cross-section of Caterpillar licensed merchandise. Served as enterprise consultant for the presentation of the Caterpillar brand on the web. -
Senior Project AnalystCaterpillar Inc. Oct 1997 - Oct 2001Web Team Leader in Usability Group of Caterpillar's Corporate Information Services. Responsible for leading team of seven in group's web site development activities. Also performed work involving technical writing and documentation; communication planning; gap analysis; training development and delivery; and usability testing. -
Co-OwnerGrim Reaper Fitness Jan 2015 - PresentBloomington/Normal, Illinois AreaI am a co-owner of Grim Reaper Fitness, a multi-sport club and coaching business, as well as a certified USA Triathlon coach. As an owner, my focus is on the coaching aspect of the business, as well as club and media communication, while my partner serves as the business and membership manager.Personally, I have completed about 50 triathlons since 2012, in the sprint, Olympic, and Half Ironman distances. In 2014 and 2015, Grim Reaper Fitness finished in the top-3 at USAT Club Nationals, while I finished 4th nationally in the 220-pound division of the Olympic distance.
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Sports WriterThe Pantagraph Aug 1993 - Mar 1998Worked as part-time sports writer. -
Systems InstructorAxis Inc. Sep 1996 - Sep 1997Contracted to Caterpillar's Service Support Department training group. Responsible for teaching classes; developing support materials; writing documentation for SIS Authoring, Caterpillar’s tool for developing machine/engine service manuals. -
Public Affairs AssistantCaterpillar Inc. Jan 1996 - Aug 1996Caterpillar Parts & Service Support. Full-time intern involved in production of newsletter, photography, videotaping, and meeting planning. -
Composition InstructorIllinois State University Aug 1995 - May 1996Illinois State University English Department. Taught Freshmen Writing to 23 students in computer-supported classroom. -
Shipping ManagerIllinois State University Jan 1994 - Jul 1995Worked a Dalkey Archive Press, a publisher of contemporary fiction on the ISU campus. Duties in the area of inventory, shipping, storage, market research and development, book keeping, desktop publishing, documentation, typesetting, and proofreading. -
Technical WriterInternational Tapetronics Jan 1995 - Dec 1995Responsible for producting systems documentation for an automated radio broadcast system, as well as producing company newsletter..
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Sports WriterVincennes Sun-Commercial Aug 1989 - Aug 1993Involved in every phase of daily production of sports section. Wrote weekly sports column.
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Sports WriterThe Pantagraph Aug 1987 - Jul 1989Worked as part-time sports writer. -
Sports EditorIllinois State University Aug 1987 - May 1989Served as sports editor, night editor, and sports writer for The Daily Vidette, the ISU student newspaper. Beats included football and men's basketball.
Tim Auth Education Details
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Writing -
Professional, Technical, Business, And Scientific Writing -
Mass Communication/Media Studies -
Mass Communication/Media Studies
Frequently Asked Questions about Tim Auth
What company does Tim Auth work for?
Tim Auth works for Caterpillar Inc.
What is Tim Auth's role at the current company?
Tim Auth's current role is Certified Scrum Product Owner at Caterpillar Inc..
What schools did Tim Auth attend?
Tim Auth attended Illinois State University, Illinois State University, Illinois State University, Illinois State University.
Who are Tim Auth's colleagues?
Tim Auth's colleagues are Leland Manning, Jedediah Smith, Khalid Mohammed, Laura De Las Flores, Diego De Wolf, Shannon Dudley, Rogelio Padilla De La Cruz.
Not the Tim Auth you were looking for?
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Timothy Auth
Network Engineer Enterprise Infrastructure Accelerationretired Network/Firewall Analyst Caterpillar IncGreater Tucson Area
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