In this exciting new role, I am responsible for the creation and execution of marketing campaigns aimed at end users of Dynamics 365. To properly facilitate these targeted campaigns, I have undergone an extensive training program to become Ellipse's resident Subject Matter Expert (SME) for our internal use of Dynamics 365 Customer Insights.In addition to leading Ellipse's marketing campaigns, I serve as a strategic advisor to the Director of Marketing. Providing insights and reccomendations in all areas of oir marketing efforts.

As Innovia's marketing team lead, I was responsible for both the building and implementation of marketing strategies for the entire company. I led the marketing team and outsourcing partners to create experiences that resonate with our target market. We also seeked to help any organization who need expertise in Microsoft Dynamics 365 Business Central at every stage of the buyer's journey. A summary of my primary job responsibilities include:• Managing our marketing analytics and using innovative tools such as Power BI to make data-driven decisions that led our company to greater success.• Creating Innovia's annual marketing budget and establishing KPIs to evaluate our return on investment. • I led our team in developing a cohesive content strategy targeting our buyer personas while ensuring all content released is optimized for search engines.• I coordinated our presence at industry-relevant trade shows and led the marketing team in planning our annual Innovia Customer Conference.• I worked directly with Microsoft on co-marketing opportunities for our continued mutual success.• I worked with our strategic partners to develop marketing campaigns to drive awareness of their solutions and increase our joint business.• I collaborated with Innovia's Customer Success Managers to find new opportunities to provide meaningful interactions with our clients and utilize our CRM system to track relevant client relationship data. Innovia Consulting is a multiple award-winning Microsoft Dynamics 365 Business Central / NAV Partner dedicated to providing outstanding customer service. We are committed to partnering our knowledgeable staff and the impressive stack of Microsoft tools to help our clients achieve their goals.

Responsibilities Included:• Primary marketing team member for Video Production and Graphic Design• Production of the Innovia Conversation podcast• Created website page layouts for our company website innovia.com• Wrote blogs, whitepapers, FAQ articles, and other content aimed at our primary target markets• Wrote posts and monitored Innovia Consulting's social media accounts• Created a major branding update that was rolled out throughout the company

My responsibilities included customer service, inventory management, new employee training, balancing of cash register, sandwich making, cleaning, etc.

Figuro3D was a 3D scanning tech startup lead by some of the top minds at the University of Notre Dame's Center for Research Computing. As a Marketing and Public Relations Specalist, I worked with the Director of Operations to build the strategic marketing plan from the ground up. This process involved conducting industry research to identify potential B2B or B2C target markets, creation of social media accounts and posts, video production, creation of a Kickstarter to raise funds, and the development of a company overview brochure.