Tim Carter Email & Phone Number

Leading the national below-the-line plans for our great spirts portfolio.

Midwest & Control Regions

Excited to be leading the regional marketing efforts in the Midwest and Control Business Units for this successful family led wine and spirits company. My early focus will be on: - Sales/Distributor Enablement - Regional Planning & Programming - Event Negotiation & Activation - New Item Launches - Building the BusinessI will be part of creating a culture of excellence that builds the great consumer brands in this portfolio by working closely with my teammates and nurturing the growth of the numerous family partnerships in our route-to-market.

Greater Chicago Area

Working with a dedicated group of individuals who know the media space and consistently innovate within it. I am adding my expertise in CPG brand building and marketing while helping grow the business thru collaboration and questioning the story to help improve the deliverable.

Milwaukee, Wisconsin, United States

HEART – HUSTLE – SMARTSThis team believes technology can only take you so far. And without the right message, your lead generation machine can only do so much. That’s why utilizing all the digital tools at our disposal and combining those with a relevant message that resonates with your core audience gets the most optimal results. And no one does it like we do. We make it simple to understand, showing you how all the moving parts — from email to social to video to display advertising work together like a finely tuned conversion machine.Happy to have to grow an amazing small Creative and Led Gen agency with a strong list of clients that believe in their work and see it helping their businesses grow. • Led the Food & Beverage segment • Won the first two pieces of business I introduced to the agency and worked on several others

A Division Of Snfood & Beverage Llc.

Led marketing for Wisconsin based RTD brand that is winning in the state and beyond. @Carbliss expanded into multiple additional states and as the first employee for these inspiring and dedicated owners, I did much more than marketing, as that's how it works in the startup space.A few areas where I focused my attention: • Developed/implemented a cohesive brand positioning and marketing plan to increase brand awareness and purchase across all three channels • Improved brand attributes on social media platforms thru breakthrough content that Inspires, Educates and Entertains • Got brand up and active on e-commerce platform (Speakeasy) to expand sales and brand reach • Led PR plan to secure earned media feature in FORBES which we leveraged with the selling team • Gathered business/category insights to build tools from Sell Sheets to Distributor sell decks to Retailer presentations • Worked closely with distributor partners to enable the selling teams --- saw 100+% growth vs. PY • And everything else we accomplished to grow this great start-up brand

Greater Chicago Area

Excited to be working with a great business leader, who built a collective of solution providers, experts, adtech and martech developers, and consultants to cut through the BS and deliver honest, transparent results to the challenges we are often asked to address. In essence: #SOLVEDONTSELLUsing my sales and marketing knowledge to help brands/companies grow and prosper in today's marketplace.

Belize

I was an untimely casualty of the global pandemic due to stresses put on the business in the US and abroad.Led the marketing efforts of a startup international Rum portfolio whose mission is to deliver the world's cleanest certified organic rum made from only three natural ingredients - non-GMO heirloom sugar cane, pure rainforest canopy water and yeast - all distilled in a sustainable and socially conscious way. • Led global brand strategy and activation for the portfolio, including identification of barriers to purchase, consumer jobs to be done, brand positioning, visual identity, storytelling, product and portfolio innovation. • Drove Q1 volume to +30% vs. PY• Developed and leveraged marketing performance insights to improve ROI and optimize marketing spend, while managing P&L (manage selection/spend on media, POS, PR and creative agencies).• Developed multi-channel brand strategy that defines frequency, timing and types of customer contacts.• Drove the execution of global brand storytelling through selection and creation of creative assets while leading social planning and buying to optimize consumer reach and impact.• Strong digital marketing, web analytics, social media, web & mobile and affiliate marketing. Grew Instagram followers by 21% in first three months. • Developed and guided new e-commerce platform for brand portfolio to address Route-to-Market changes• Supported the Innovation and new product development process.

Greater Chicago Area

Chicago based wine/spirits company where I led ten spirits brands. Developed annual and long-term brand strategies and plans. Led forecasting, sales enablement, program development and P&L management. Measured strategic plans and programs while communicating with key partners in sales, global teams and leadership. Very entrepreneurial environment where I was involved in every phase of bringing the brands to life – from strategic intent to everyday execution.

Greater Chicago Area

Managed ten brand families and approximately $203MM in annual GP. Led a team of six high performing brand marketers within three important spirits segments - Vodka, Rum and Cordials. • Drove a repositioning of the company’s largest Vodka brand to better compete in the incredibly competitive standard segment.• Created a Unifying Marketing Idea for the companies’ largest On-Premise brand that will drive relevance for the brand both with bartenders and for consumer at-home occasions.• Fueled the fire of BSI’s small, fighter Rum brand against the big category leaders while stealing share and growing across all business measures.• Successfully managed brands P&L and an A&P budget of approximately $30MM across brands to fuel growth and drive volume.• Built strong partnership with key sales leaders to help drive volume and NSV and meet business plans.

Greater Chicago Area

Provided marketing leadership for a $220MM sales region by directing marketing activities and leading diverse team with a $12.5M operating budget across seven states (two national priority states). Collaborated with field sales and brand marketing departments to align sales and marketing strategies. Led Field Marketing team of four to develop customer specific marketing programs, strategic selling materials and advocacy/education platforms. Managed all aspects of the business unit’s media planning and implementation of digital marketing projects. Negotiated and commercialized sports and music sponsorship with key partners like Chicago White Sox, Lollapalooza and various PGA events.• Grew execution metric against activation plans and KPIs to increase market investment by +10%• Led market strategy and new product launches and establish go-to market strategies for core brands and programming. • Championed “Picture of Success” learning across the business unit; created sense of urgency and mobilized the business unit to drive commercial change through improved channel and merchandising standards.• Drove Bacardi music programming and partnership with Lollapalooza that increased House of Bacardi sales in IL during the key summer selling season by 15%. F14/F15 local execution helped drive national Bacardi Music Platform for F16. • Secured and negotiated high-profile strategic alliance with C3/Lollapalooza to drive in-market activation that increased retail activity, fueled distributor execution and generated revenue. • Represented Commercial organization in new approach to Fiscal Brand Planning. Picked to lead mother brand, House of Bacardi, in F16 Brand/Commercial plan that was well received by national sales organization.• Played a leadership role in the distributor business planning process for all seven states in the business unit. IL distributor named national distributor of the year for F15.

Greater Chicago Area

Directed music and entertainment marketing efforts across the total MillerCoors portfolio of brands. Grew entertainment marketing mix through Studio and Cable partnerships for core and innovation brands. Co-Managed $15MM budget with brand Directors and guided team through business plan and strategic music/entertainment initiatives. • Led Miller Lite/Sony Pictures partnership in The Internship which drove 13MM brand impressions via integrated product placement and 6week Experiential tour culminating at LA movie premier. • Collaborated with media team to manage industry leading partnership with TNT network of stations – MC portfolio secures exclusive product placement in all network programming.• Partnered with core and innovation brands on building their music and entertainment strategies to recruit the Millennial target

Greater Chicago Area

Promoted to Sr. Equity Manager of biggest brand in the portfolio, in charge of planning, positioning and equity communication. Led cross-functional team of eight in a successful total brand packaging refresh of primary/secondary graphics. Led 2012 and 2013 brand planning process and communication to national sales organization. Managed $200+MM budget. Guided brands strategic activation against equity, responsibility and sustainability for 2012 and beyond. • Led development of award-winning equity campaign – Going Great-lengths for Rocky-Mountain Cold Refreshment.• Took already high-scoring packaging and improved consumer scores on “relevant”, “fresh and modern” and “a brand for me” by significant percentages.• Created brands music strategy and signed Jason Aldean and Wisin y Yandel partnerships. • Successfully managed $200+MM budget across the integrated team (media, promotional, channel, field marketing)

Greater Chicago Area

Successfully launched new brand variant – MGD 64 Lemonade – in spring of 2011 in half the timeline. Secured $4.6MM incremental monies to support brand programming and packaging refresh. Led all regional sales communication. Managed $35MM budget. Successfully led development of best-in-class retail program based on Retailer/Shopper Insights (cause program to fight hunger).

Greater Chicago Area

Led strategy and activation planning for the on-premise channel across the MillerCoors portfolio. Successfully managed team of four. Commercialized game-changing Segmentation Strategy to senior sales and marketing organization. Developed new brand tools to win in priority segments. Mandated system focus against the right brand in the right account to the right consumer with the right message to help MillerCoors win disproportionally in the channel. Managed national field execution agency consolidation and alignment to new MillerCoors priorities savings 20%. Managed total budget of $44MM.

Greater Milwaukee Area

Led strategy and activation for the on-premise channel across a portfolio of brands (Miller Lite, Miller Chill, MGD, MGD 64, Leinenkugels). Worked closely with brand teams to translate brand positioning into strategies that help us win disproportionately in the channel. Commercialized game-changing Segmentation Strategy to senior sales and marketing organization. Leveraged consumer insights to build programming that inspires Millennial 21-34 consumers to choose our brands. Worked closely with field marketing to activate alliances and partnerships that drive local volume. Managed total budget of $33MM.

Greater Milwaukee Area

Co-led development of brands Take Back the High Life positioning and advertising. Led promotional development for the brand across the on- and off-premise retail calendar. Developed insights behind award winning channel program – MHL Extra’s. Led media planning and advertising development to launch the new campaign. Worked with field marketing organization to build brand at the local level. Managed promotional agency. Managed brand budget of $30MM.

Tampa/St. Petersburg, Florida Area

Lead regional marketing team on activation and alliance programming for all brands. Negotiated alliance contracts, managed local media realtionships and managed distributor planning process along with Sales counterparts.Developed culture of integrated sales/marketing results. National Award winner for business results and local activation.