Tim Carter Email & Phone Number

Leading the national below-the-line plans for our great spirts portfolio.

Midwest & Control Regions

Excited to be leading the regional marketing efforts in the Midwest and Control Business Units for this successful family led wine and spirits company. My early focus will be on: - Sales/Distributor Enablement - Regional Planning & Programming - Event Negotiation & Activation - New Item Launches - Building the BusinessI will be part of creating a culture.

Greater Chicago Area

Working with a dedicated group of individuals who know the media space and consistently innovate within it. I am adding my expertise in CPG brand building and marketing while helping grow the business thru collaboration and questioning the story to help improve the deliverable.

Milwaukee, Wisconsin, United States

• HEART – HUSTLE – SMARTSThis team believes technology can only take you so far. And without the right message, your lead generation machine can only do so much. That’s why utilizing all the digital tools at our disposal.
• Led the Food & Beverage segment
• Won the first two pieces of business I introduced to the agency and worked on several others

A Division Of Snfood & Beverage LLC.

• Led marketing for Wisconsin based RTD brand that is winning in the state and beyond. @Carbliss expanded into multiple additional states and as the first employee for these inspiring and dedicated owners, I did much.
• Developed/implemented a cohesive brand positioning and marketing plan to increase brand awareness and purchase across all three channels
• Improved brand attributes on social media platforms thru breakthrough content that Inspires, Educates and Entertains
• Got brand up and active on e-commerce platform (Speakeasy) to expand sales and brand reach
• Led PR plan to secure earned media feature in FORBES which we leveraged with the selling team
• Gathered business/category insights to build tools from Sell Sheets to Distributor sell decks to Retailer presentations

Greater Chicago Area

Excited to be working with a great business leader, who built a collective of solution providers, experts, adtech and martech developers, and consultants to cut through the BS and deliver honest, transparent results to the challenges we are often asked to address. In essence: #SOLVEDONTSELLUsing my sales and marketing knowledge to help brands/companies.

Belize

• I was an untimely casualty of the global pandemic due to stresses put on the business in the US and abroad.Led the marketing efforts of a startup international Rum portfolio whose mission is to deliver the world's.
• Led global brand strategy and activation for the portfolio, including identification of barriers to purchase, consumer jobs to be done, brand positioning, visual identity, storytelling, product and portfolio innovation.
• Drove Q1 volume to +30% vs. PY
• Developed and leveraged marketing performance insights to improve ROI and optimize marketing spend, while managing P&L (manage selection/spend on media, POS, PR and creative agencies).
• Developed multi-channel brand strategy that defines frequency, timing and types of customer contacts.
• Drove the execution of global brand storytelling through selection and creation of creative assets while leading social planning and buying to optimize consumer reach and impact.

Greater Chicago Area

Chicago based wine/spirits company where I led ten spirits brands. Developed annual and long-term brand strategies and plans. Led forecasting, sales enablement, program development and P&L management. Measured strategic plans and programs while communicating with key partners in sales, global teams and leadership. Very entrepreneurial environment where I.

Greater Chicago Area

• Managed ten brand families and approximately $203MM in annual GP. Led a team of six high performing brand marketers within three important spirits segments - Vodka, Rum and Cordials.
• Drove a repositioning of the company’s largest Vodka brand to better compete in the incredibly competitive standard segment.
• Created a Unifying Marketing Idea for the companies’ largest On-Premise brand that will drive relevance for the brand both with bartenders and for consumer at-home occasions.
• Fueled the fire of BSI’s small, fighter Rum brand against the big category leaders while stealing share and growing across all business measures.
• Successfully managed brands P&L and an A&P budget of approximately $30MM across brands to fuel growth and drive volume.
• Built strong partnership with key sales leaders to help drive volume and NSV and meet business plans.

Greater Chicago Area

• Provided marketing leadership for a $220MM sales region by directing marketing activities and leading diverse team with a $12.5M operating budget across seven states (two national priority states). Collaborated with.
• Grew execution metric against activation plans and KPIs to increase market investment by +10%
• Led market strategy and new product launches and establish go-to market strategies for core brands and programming.
• Championed “Picture of Success” learning across the business unit; created sense of urgency and mobilized the business unit to drive commercial change through improved channel and merchandising standards.
• Drove Bacardi music programming and partnership with Lollapalooza that increased House of Bacardi sales in IL during the key summer selling season by 15%. F14/F15 local execution helped drive national Bacardi Music.
• Secured and negotiated high-profile strategic alliance with C3/Lollapalooza to drive in-market activation that increased retail activity, fueled distributor execution and generated revenue.

Greater Chicago Area

• Directed music and entertainment marketing efforts across the total MillerCoors portfolio of brands. Grew entertainment marketing mix through Studio and Cable partnerships for core and innovation brands. Co-Managed.
• Led Miller Lite/Sony Pictures partnership in The Internship which drove 13MM brand impressions via integrated product placement and 6week Experiential tour culminating at LA movie premier.
• Collaborated with media team to manage industry leading partnership with TNT network of stations – MC portfolio secures exclusive product placement in all network programming.
• Partnered with core and innovation brands on building their music and entertainment strategies to recruit the Millennial target

Greater Chicago Area

• Promoted to Sr. Equity Manager of biggest brand in the portfolio, in charge of planning, positioning and equity communication. Led cross-functional team of eight in a successful total brand packaging refresh of.
• Led development of award-winning equity campaign – Going Great-lengths for Rocky-Mountain Cold Refreshment.
• Took already high-scoring packaging and improved consumer scores on “relevant”, “fresh and modern” and “a brand for me” by significant percentages.
• Created brands music strategy and signed Jason Aldean and Wisin y Yandel partnerships.
• Successfully managed $200+MM budget across the integrated team (media, promotional, channel, field marketing)

Greater Chicago Area

Successfully launched new brand variant – MGD 64 Lemonade – in spring of 2011 in half the timeline. Secured $4.6MM incremental monies to support brand programming and packaging refresh. Led all regional sales communication. Managed $35MM budget. Successfully led development of best-in-class retail program based on Retailer/Shopper Insights (cause program.

Greater Chicago Area

Led strategy and activation planning for the on-premise channel across the MillerCoors portfolio. Successfully managed team of four. Commercialized game-changing Segmentation Strategy to senior sales and marketing organization. Developed new brand tools to win in priority segments. Mandated system focus against the right brand in the right account to the.

Greater Milwaukee Area

Led strategy and activation for the on-premise channel across a portfolio of brands (Miller Lite, Miller Chill, MGD, MGD 64, Leinenkugels). Worked closely with brand teams to translate brand positioning into strategies that help us win disproportionately in the channel. Commercialized game-changing Segmentation Strategy to senior sales and marketing.

Greater Milwaukee Area

Co-led development of brands Take Back the High Life positioning and advertising. Led promotional development for the brand across the on- and off-premise retail calendar. Developed insights behind award winning channel program – MHL Extra’s. Led media planning and advertising development to launch the new campaign. Worked with field marketing organization.

Tampa/St. Petersburg, Florida Area

Lead regional marketing team on activation and alliance programming for all brands. Negotiated alliance contracts, managed local media realtionships and managed distributor planning process along with Sales counterparts.Developed culture of integrated sales/marketing results. National Award winner for business results and local activation.