Tim Chaney Email & Phone Number

Cypress, Ca

Irvine, Ca

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation. As a producer of a full line of autos, Kia is a Global Top 100 brand and the #8 auto brand in the US with annual sales exceeding 625,000 in the United States.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As Vice President of Marketing Communications at Kia Motors America, I provided leadership and drove creative Branding and Marketing strategies, managing a high nine-figure budget, a staff of 25 with 5 direct reports as group heads, and 25+ marketing agencies. I led as the Chief Marketing Officer responsible for all national, regional, and local marketing programs and activities, developing and executing annual, mid-term and long-term marketing business plans and budgets.With a focus on Strategic Planning and Brand Management, I was a proactive leader and major contributor in supporting Kia sales growth ⇨ equaling a +17% sales increase and a +4% market share increase.► Provided marketing leadership ⇨ supporting Kia’s initial entry into Global Top 100 Brand, rising to #69 in the rankings per Interbrand, and increasing brand value by 15% while VP► Personally secured LeBron James to sign with Kia as luxury ambassador and endorser► Managed and directed the development and execution of 3 consecutive, integrated Super Bowl marketing campaigns ⇨ creating significant ROI results for brand and product shopping metrics► Led launch/introduction of Kia’s first ever luxury sedan (K900) and electric vehicle (Soul EV) into new markets► Negotiated with NBA and TV Network Executives ⇨ facilitated Kia to become the first brand represented on a professional sports uniform in U.S.For a detailed list of accomplishments, please request my resume.

Irvine, Ca

In 2001, I joined the team at Kia Motors America as Brand Manager. Swiftly moving up to Director of Marketing Communications in 2005, I led marketing teams in defining and executing successful creative and communications strategies, which drove my promotion to Executive Director in 2012.During this tenure, I supported Kia sales growth through marketing leadership ⇨ which helped achieve a +98% sales increase and a +114% market share increase. In addition, I developed and implemented an aggressive product marketing campaign, leading initiatives for the product launches of 20 all-new or redesigned vehicles over a 5 year period.► Created a high-profile NBA sponsorship ⇨ increased market share 200% among NBA fans between 2010 and 2014► Generated measurable ROI with four consecutive, integrated Super Bowl marketing campaigns ► Led the iconic Kia Hamsters advertising and marketing campaign which was subsequently awarded inclusion in the Advertising Walk of Fame, and bestowed Auto Ad of Year for effectiveness via Nielsen in 2010 & 2011, and a Silver Effie for ad effectiveness ► Directed successful launch and introduction of the first ever Kia Soul in 2009 ⇨ which ignited the Brand Growth of Kia in the U.S.; transforming the brand with increased sales volume and a high profile brand personality and identity.

Gardena, Ca

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan and Infiniti brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬With more than fifteen years experience with Nissan North America, I joined the company as a District Sales Manager and worked my way up through multiple roles, leading to Manager, Database Marketing from 1999-2001.Providing strategic analysis, e-Business strategies, and targeted direct marketing initiatives, I led teams in marketing and advertising operations in the pursuit of company goals of revenue and business development.In addition to my roles in marketing leadership, I expanded into comprehensive data management as Manager for Database Marketing. In this role, I became a crucial partner with Nissan’s new e-commerce group and CRM department, where I worked directly in building the company’s digital infrastructure and capabilities. Specific Responsibilities and Accomplishments include CRM marketing initiatives including real-time web personalization, internet lead management, call center data integration, web visitor clickstream data collection, and analysis; software adoption for databases, programs, and research; integration of both inbound and outbound email systems. For any questions about my achievements with Nissan, please feel free to connect with me.