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A strategic creative leader with a consistent track record of winning new business and delivering effective creative business solutions, Tim spent the last two decades building engaging integrated experiences for top global brands.From humble beginnings as a web designer to leading creatives in agencies around the world, Tim has always been driven by his passion for effectiveness and innovative storytelling. He embraces a wide range of mediums and technologies to captivate audiences and deliver impactful experiences that engage and inspire.Tim is currently the Head of Content & PR at Tourism Tasmania.
Solaire Resort
View- Website:
- solaireresort.com
- Employees:
- 6158
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Creative ConsultantSolaire ResortRose Bay, Tas, Au
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Head Of Content & Pr, Tourism TasmaniaTourism Tasmania Sep 2022 - PresentHobart, Tasmania, AustraliaTim is currently the Head of Content and PR at Tourism Tasmania, driving the development and execution of impactful content strategies and public relations campaigns globally. Leading a talented in-house Content Studio and managing global PR agencies in Australia, US, UK, New Zealand, Germany, Singapore, China, and Hong Kong, Tim guides the team to drive brand awareness through owned and earned channels and foster valuable media relationships to strengthen Tasmania's allure as a unique must-visit destination. -
Head Of Digital & Interactive Marketing, Tourism TasmaniaTourism Tasmania Jul 2021 - Sep 2022Hobart Cbd, Tasmania, AustraliaAs Head of Digital for Tourism Tasmania, Tim led the strategic development and growth of the organisation’s digital program. Tim was tasked with managing the development and launching the new Discover Tasmania website. He lead a dedicated team of digital marketers to drive strategic development, growth and optimisation for Tourism Tasmania's connected digital ecosystem. This included implementing mid funnel digital marketing strategies, nurturing leads, and fostering meaningful customer relationships to enhance the overall brand experience, ensuring Tourism Tasmania delivered exceptional online experiences to visitors.
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Chief Creative Officer, Grey Group SingaporeGrey Group Jun 2017 - Oct 2020SingaporeTim joined Grey Singapore as Chief Creative Officer in June 2017. Tasked with reigniting a creative culture within the agency and driving new business conversions for both Singapore and the South East Asia region, Tim had successfully won numerous major pitches, notably: Generali Insurance, Bose, MAC Cosmetics, Olay, and the largest (and the most complex) pitch of his career – leading a WPP team formed by agencies from around the world to win the GSK Panadol global account.This team went on to become WPP Team Beacon, with Tim serving as Global Creative Lead, creating campaigns in markets ranging from South America, to Asia and Europe. -
Global Head Of Integrated Experiences, Wpp Team Beacon (Gsk Panadol)Wpp Jan 2019 - Jul 2020Global -
Chief Creative Officer Ddb China GroupDdb China Group Apr 2013 - May 2017Shanghai, ChinaIn April 2013, Tim was promoted to Chief Creative Officer of DDB China Group and Tribal Worldwide China. Tim was tasked with restructuring, stabilizing and nurturing the existing creative teams, attracting new talent, upgrading their digital capability, and achieving growth via strengthening client relationships and winning new blue chip accounts, some of whom include: Hennessy, Qualcomm, MG, Anchor, Pepsi China, TsingTao Beer, CostaCruises, Fresh Skin Care, Listerine. -
Executive Creative Director, Tribal BeijingDdb China Group Jan 2012 - Apr 2013Beijing, ChinaAfter the successful turnaround of Tribal DDB Hong Kong, Tim assumed the role of ECD of DDB Beijing, and had a mission to kick-start Tribal DDB Beijing.Tim lead the newly formed integrated team on a phenomenal pitch winning streak to gain numerous prestigious clients and projects including Volkswagen, Think Blue, Audi, Skoda, Jetstar Airlines, Bayer, Durex, Acer, HP, and many more. Resulting in 375% growth in revenue for Tribal, and more than doubling itself in size in less than 12 months.
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Executive Creative Director, Tribal Hong KongTribal Worldwide Sep 2009 - Jan 2012During the two and a half years at Tribal DDB HK, Tim partnered with the managing team to transform Tribal DDB from a digital production factory, into the most awarded digital creative hothouse in Hong Kong. Their ambitious video project for Intel won a Cannes Silver Cyber Lion, the first for Tribal DDB HK. And in 2011, Campaign Brief Asia ranked Tribal DDB as the no. 1 Digital Agency in Hong Kong.Clients Include: McDonalds, Intel, Financial Times, Philips, Bank of China, Pfizer -
Digital Creative DirectorHavas Worldwide Australia 2005 - 2009Sydney, AustraliaAs Digital Creative Director, Tim’s responsibilities included working with the Executive Creative Director to inspire the creative team and oversee all digital and integrated creative output; Collaborating with multiple departments; Articulating the ideas behind interactive concepts and usability recommendations; Mentoring creative teams and working with Business Analysts on wireframes and information architecture; Keeping up with best practices online and maintaining knowledge of competitive solutions.Clients Include: Sony Australia, Volvo, Hutchison 3G, Reckitt Benckiser
Tim Cheng Skills
Tim Cheng Education Details
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College Of Fine Arts, SydneyGraphic Design -
Newington College, SydneyYear 11 & 12
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King Williams College, Isle Of Man, Uk.
Frequently Asked Questions about Tim Cheng
What company does Tim Cheng work for?
Tim Cheng works for Solaire Resort
What is Tim Cheng's role at the current company?
Tim Cheng's current role is Creative Consultant.
What is Tim Cheng's email address?
Tim Cheng's email address is ti****@****rey.com
What is Tim Cheng's direct phone number?
Tim Cheng's direct phone number is +65978*****
What schools did Tim Cheng attend?
Tim Cheng attended College Of Fine Arts, Sydney, Newington College, Sydney, King Williams College, Isle Of Man, Uk..
What are some of Tim Cheng's interests?
Tim Cheng has interest in Science And Technology, Social Services, Environment, Arts And Culture.
What skills is Tim Cheng known for?
Tim Cheng has skills like Creative Strategy, Interactive Advertising, Art Direction, Creative Direction, Digital Strategy, Typography, Digital Media, Integrated Marketing, Concept Development, Brand Development, Online Advertising, Interactive Marketing.
Who are Tim Cheng's colleagues?
Tim Cheng's colleagues are Maristel Katrina Din, Fan Da, John Kenneth Jerusalem, Niño Micheal Discar, Patrick Donald Glass, Allan Dexter Tabulog, Jellica Tuazon.
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