Tim Cui
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Tim Cui Email & Phone Number

Group Chief Operation Officer at MLILY Group
Location: Nantong, Jiangsu, China 5 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
MLILY Group
Role
Group Chief Operation Officer
Location
Nantong, Jiangsu, China

Who is Tim Cui? Overview

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Quick answer

Tim Cui is listed as Group Chief Operation Officer at MLILY Group, based in Nantong, Jiangsu, China. AeroLeads shows a matched LinkedIn profile for Tim Cui.

Tim Cui previously worked as Deputy General Manager at Qingdao Haier Co., Ltd. and Senior Manager at Pwc Hong Kong And Mainland China. Tim Cui holds Master, Informatics from East China Normal University.

Profile bio

About Tim Cui

Tim is now the COO of Mlily(/Healthcare) group, who provides mattress, pillow, sofa, bed, quilt, and other memory foam products all over the world. He has 10+ years of experience in home furnishing industry and home appliance industry, as well as oversea working experience in Hong Kong, USA, Spain, and other countries with global acumen.Customer oriented profile and results driven, experienced in overall business innovation and transformation. Experienced in Strategy, Management innovation, Industry 4.0 and digital transformations. Coaching to improve talent retention and team development are part of career as an executive dedicated and highly committed to projects undertaken.Prior to Haier group, he worked for PwC Consulting, Deloitte Consulting and other famous management consulting firms, mainly focusing on business model innovation, process rebuilding. Years of consulting experiences have built up the ability to quickly identify and solve problems. At the same time, the experience of executives over the past years has greatly enriched the ability to drive and solidify reformation, balance and cooperate with different BUs, flexibly use mechanisms, enhance the construction and management of the team.

Listed skills include Erp, Business Process, Requirements Analysis, Sap, and 24 others.

Current workplace

Tim Cui's current company

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MLILY Group
Mlily Group
Group Chief Operation Officer
5 roles

Tim Cui work experience

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Group Chief Operation Officer

Current
Mlily Group

中国 江苏省 南通

• Strategic and operation management Leading the group's strategic development framework, strategic objectives, business planning, and business policies Responsible for building and optimizing global supply network, together with the setting up of new manufacturing plants and warehouses Coordinate various departments, business units, and subsidiary companies, reasonably implement a combination of favorable and preferential policies for the company, and strive to make the best use or allocation of the company's various resources Building and promoting overseas base models Initiation and construction of new business units Promoting standardization and modularization Building new professional departments such as digitalization, after-sales service, global R&D center, etc. Initiating and promoting a series of key projects such as cost reduction and efficiency improvement, digital transformation of production lines, etc.• Traditional management focused on revenue index Analysis against competitors Responsible for planning, deploying, and promoting global supply capacity collaboration Direct and monitor the organizational personnel matching and daily work progress of various departments in charge (research and development, production, sales and marketing, procurement, warehousing and logistics, quality control, IT, global manufacturing bases etc.) Determination of the marketing rhythm and marketing programs Maintaining relationship with key customers Responsible for initiating and implementing the company's digital transformation (including automated warehouses, automated production line transformation, SAP, OMS, Sales Force, MES, WMS, SRM, CRM, etc.)

Feb 2018 - Present

Deputy General Manager

Qingdao, Shandong, China

• Establishing and Leading strategic business units (including COSMOPlat, DIY, Cross-industry alliance) from strategy, team building, system construction, daily operation, etc. Strategic refinement, organization, and roadmap design Team formation and capability building Process streamlining and system platform construction Resource integration and business development• Traditional management focused on net income index Daily coordination with other departments and nation-wide 42 branches Entire channel balance(Gome, Suning, Five-star, Boutique, Supermarkets, Hypermarket, speciality stores...) Determination of the marketing rhythm and marketing programs Maintaining relationship with key customers Analysis against competitors• Change management with digital transformation Optimizing and operating self-owned e-commerce channel Planning and propelling O2O transformation, esp. mobile terminals Reuilding and operating the universal B2B platform Architecting and propelling the experience-store system Establishing member system and applications of data mining Designing and implementing smart factory application system, including APS、MES、TPM、Iot、WMS、Scada, etc.

Feb 2014 - Feb 2024

Senior Manager

Shanghai City, China

• Responsible for leading business development and implementation of projects, which covers overall architect, business innovation, process rebuilding, projects fulfillment, and so on. Detailed roles as bellowing: Business development & Customer relationship management Optimizing business innovation, process rebuilding and control point, business blue print, etc.  Help customers’ digital transformation, especially in the design and optimization of mobile, IoT and other scenarios Supporting the formulation and detailed decomposition of customer strategies PMO management Talent management and team building Developing industry solution and customized best practice• Clients served include Haier Group, Hisense Group, Shimao real estate Group, HengAn Group, and so on.

Jul 2012 - Feb 2014

Manager

• Responsible for leading business development and implementation of projects, which cover business innovation, process rebuilding, projects fulfillment, IT planning, and so on. Detailed roles as bellowing: Business development & Customer relationship management Optimizing business innovation, process rebuilding and control point, business blue print, etc.  Help customers’ digital transformation, especially in the design and optimization of mobile, IoT and other scenarios Supporting the formulation and detailed decomposition of customer strategies On-site delivery management: S&O consulting, BPR, SAP, Sales Force implementation. PMO management Talent management and team building Developing industry solution and customized best practice• Clients served include Western Mining Group, Guangzhou Pharmaceutical Group, Chongqing ChangAn Auto Group, Goodyear China, COSCO Shipyard, SONY Supply Chain Solutions Co.,Ltd. , BP YPC Acetyls Company, Geely Auto, Schindler Elevator, Brilliance Automotive, and so on.

Sep 2006 - Jul 2012

Business Consultant

• Focus on business management and process optimization, and promote the integration of logistics, capital flow, and information flow. From business model redefining, related business process rebuilding, to platform implementation Business development & Customer relationship management Optimizing business innovation, process rebuilding and control point, business blue print, etc.  Business interview and analysis, blue print design, key solution development Developing project plans, coordinating resources, and controlling progress and quality Management in purchasing and subcontract• Clients served include Shanghai Jahwa, Alcaatel, Shanghai Bell, SINOPEC,

Jun 2003 - Oct 2006
2 education records

Tim Cui education

FAQ

Frequently asked questions about Tim Cui

Quick answers generated from the profile data available on this page.

What company does Tim Cui work for?

Tim Cui works for MLILY Group.

What is Tim Cui's role at MLILY Group?

Tim Cui is listed as Group Chief Operation Officer at MLILY Group.

Where is Tim Cui based?

Tim Cui is based in Nantong, Jiangsu, China while working with MLILY Group.

What companies has Tim Cui worked for?

Tim Cui has worked for Mlily Group, Qingdao Haier Co., Ltd., Pwc Hong Kong And Mainland China, Deloitte Consulting, and Atos.

How can I contact Tim Cui?

You can use AeroLeads to view verified contact signals for Tim Cui at MLILY Group, including work email, phone, and LinkedIn data when available.

What schools did Tim Cui attend?

Tim Cui holds Master, Informatics from East China Normal University.

What skills is Tim Cui known for?

Tim Cui is listed with skills including Erp, Business Process, Requirements Analysis, Sap, Management Consulting, Business Transformation, Strategic Planning, and Talent Management.

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