Enterprise Architect
• Led a complex multi-year, multi-million dollar Omni-Channel Customer Engagement transformation for www.education.ti.com – transformation of 100+ web/ in-house applications, consolidation of millions of customer records to create a single source of the truth that represents all channels and customer touch points.• Architected an engaging online commerce storefront that delivers adaptive content and is integrated with product pricing and promotion data • Integrated repository of digital assets so that digital assets can be embedded into Customer Relationship Management (CRM) and online commerce workflows• Developed Advanced customer analytics to gain insights from data captured from customer interactions across various channels• Architected and implemented a Global Integration Platform between the TI-Nspire software, education.ti.com, TI eCommerce Store, Oracle ERP, and CRM applications• Led the architecture, design and implementation of Oracle Applications globally• Led a large Application Modernization initiative which included a re-architecture of the Content Management System (Teamsite), revamping of the website, recreation of application, creation of flexible Information architecture, creation of Enhanced Search solution with Search Engine Optimization (SEO) and enhanced Web Analytics using Adobe Analytics to provide informative metrics for the organization. • Elected to Technical Ladder as a Member, Group Technical Staff (MGTS) by Technical Council at Texas Instruments, Inc., for excellence in technical contribution to the organization’s success