Stealth startup to help professional services firms scale by putting their clients at the center of their marketing, sales and delivery—including incentivizing their people to do so.

In addition to overseeing the marketing function, speerheaded a comprehensive behavior and skill-building strategy to foster a culture of collaboration as the firm underwent significant evolution, including redesigning incentives, transforming the learning and knowledge management functions, and radically simplifying processes that were tripping people up.

Designed and executed marketing and communications plans for one of the fastest-growing global law firms, focused on high-stakes, multi-jurisdictional disputes and investigations. Led team of high-performing functional experts and served on the strategy leadership team, helping to drive the overall commercial strategy for the highly differentiated firm.

Researched, devised and executed communications strategies and narratives for sensitive business challenges such as mergers, restructurings, reductions in force, litigation and cultural reforms, including identifying key issues, aligning leaders, crafting messages and leading internal teams. Developed a proprietary content and channel best framework, leading audits and strategy design for multiple, public energy and pharmaceutical companies.

Led the public affairs offering within Olson Engage's Corporate Affairs team, focusing on multi-stakeholder engagement, crisis and issues management, thought leadership and content development. Led a global policy and reputation consortium for a major food and beverage category, and drove public affairs strategies for clients in the healthcare, energy, technology, agriculture, sustainability, and alcohol industries.

Drove alignment on positioning, messaging and engagement strategy for a global food and beverage industry consortium, particularly on fiscal policy and category reputation. Drafted executive communications and thought leadership strategy for multinational CEOs around internal communications, new product launches, financial communications, sustainability, and public policy. Designed crisis and issues management plans related to product recalls, activist pressure, litigation, and a potential data breach.

Led media relations and communications strategy for a major cleantech IPO, engaging key government and investor stakeholders. Drafted and secured placement for client bylines in Harvard Business Review, Bloomberg, Huffington Post and Daily Beast.

Secured and prepped executives for interviews in New York Times, Wall Street Journal, AP, Reuters, CBS, Fox News, and more.