Experienced CMO and business owner; created and managed global brands across Australasia, Europe, US, Africa and Asia. Co-founder of Fresh Events Asia and CMO of admiral.digital. Highly creative, digitally focused, data-driven expert in IP creation, brand development, and marketing strategy; consumer insights, segmentation, brand strategy, positioning, identity, creative expression, content creation, performance marketing, activation, and 360-degree campaign execution.Financially astute, analytical, and results-driven with strong commercial acumen, communication, and leadership skills honed over a career spanning more than 15 years. Strong sales focus with multi-dimensional experience across a wide range of categories and brands; partner, customer, and license partner prospects.Highly structured, with a focus on good process and attention to detail, I’ve built, led, and empowered high-performing teams, and managed clients, partners, and stakeholders across multiple international markets from my own business, agency, and multi-national corporate perspectives.Innovative, entrepreneurial, and creative out-of-the-box leader with the courage to challenge the status quo and define what’s next.