SBIR, Digital Transformation...

- Consultant from March ~ April 2017, GM of New Business and Special Assistant to founder from May 2017, then General Manager of New Business and Marketing Head from June 2017 ~ May 2018.- Be responsible for marketing (media-buy and social/PR team) and new business division, totally 11 manpower.- Media-buy (5 manpower): Ad budget around 10 million NTD per month, including Facebook, Line (OA, BC, EC), Google, Yahoo…etc. Achieved the sales quota (official site) for 6 consecutive months while optimizing the ROAS from 13+% to 10%.- Social/PR: (5 manpower)Social: Set strategy, working process and KPI of social operations, properties including owned-media and earned-media like FB fan-pages (OB Design, 雲朵朵女孩), Instagram, line BC, content production (blog, video, livestreaming…) . Grow 30+% in both traffic and revenue of IG and set the fundamental materials for the further development of owned-media.PR: Set the new branding strategy of OB Design, from the domestic fashion brand to next level: the New Fashion group from your Heart, a fashion group knows Customer and User most with ability of utilizing Big-data and AI, agile product-design process, adoptive supply chain, and 360 Social CRM, which is vividly communicated via one press conference, one mega charity event (over 10,000 attendants) and a series of news releases.- New Business:Successfully build 8 new co-brands which not only drives sales revenue (one brand sold over 3.000 pieces in 2 days), the brand-new co-operation model also acquires free content and newmembers (70% new members of traffic) as the additional assets of earned-media for OB Design.Design the concept and marketing strategy of app 3.0 of OB Design to integrate content, member, social and O2O all together for users to engage with.- Referred 8+ talents into OB Design for each functions, including HR lead, media-buy lead, PM lead, new business lead…etc

- Advise, align and facilitate business objectives with founder, staff(BD , AM, Partnership, solution, marketing teams), and strategic partners(client, traffic, data, public relation) - Co-work with CEO and COO to develop RTB solution and working process for EC clients, which now is the top domain of all clients in ASEAN.- Co-work with CEO to develop PMP (Premium Media Partnership) products and partners in Taiwan.- Co-work with CEO to develop business of AIXON in Taiwan, successfully sell AIXON to the first show-case and implement

- Internet marketing consultant for Product, Marketing and Sales.- the Leading Publishing Group in Taiwanhttp://www.cw.com.tw/

- Internet marketing consultant for both Retail and B2B channels.- To conduct business plan of IMC and New Media for Liuligongfang (the Greater China)

-Sell Yahoo keyword marketing products (YSM). Manage (optimize) the PPC accounts of top-revenue-clients of EC, Non-classified, Retail, Travel and Finance industries. Received top-sales and special achievement awards for several times. - Represent Yahoo to conduct speeches and consult most of the major clients about digital marketing, e-commerce, business development, new media...etc.

- 2006: Broad-base channel management, clients including SI, VAR, reseller, store, on-line store… Awarded Rookie of the Year.- 2007-2009: Leader of a whole new startup team, dedicating on new channels development, including telecom, finance, EC, retailer, mega corporates, groups and institutes. Monthly revenues break 100 million dollars and received special achievement award.

- In charge of the integrated marketing service（advertisement, forums, events） of Common Wealth, Common Health, Cheers, and e-Tech-vantage magazines, one of the most quality media group in the Chinese area.- Achieve over 133% of the sales goal for the past year, surpassing most of the competitors, and was awarded several prizes.

- 1.5-year leader experience (1 Master Sergeant, 2 Sergeants, and 30 soldiers under command)- Awarded Coast Guard Officer of the Year, 2003

Lead 4 team members to construct and maintain two start-up sport channels of portal, tasks including website planning and designing, news writing, editing and interviewing, and hosting joint-promotion campaign such as Jones Cup (basketball).