Helping more Australians access the health and community benefits of sport.The Australian Sports Foundation is Australia’s national non-profit sports fundraising organisation and charity, and the only organisation in Australia to which donations for sport are tax-deductible.

At Hive, we spend all of our days helping people-focussed organisations to create engaging and meaningful workplaces. Workplaces where every individual feels empowered, valued and heard.As Brand and Digital Marketing Manager, I was responsible for planning and implementing our brand and marketing strategy including:- Developed and executed comprehensive marketing strategies to drive lead generation and brand awareness- Collaborated closely with sales team to align marketing efforts with revenue goals and growth targets- Created and managed multi-channel campaigns across digital and traditional platforms- Analysed key performance metrics to optimise marketing ROI and refine audience targeting- Oversaw brand identity and messaging consistency across all customer touchpoints- Implemented marketing automation tools to streamline processes and improve lead nurturing

As one of the first commercial team hires, I was responsible for planning and implementing our brand strategy, including designing and launching the brand. Following our successful launch I transitioned into a leadership role as Brand and Digital Marketing Manager as the org moved out of Seed funding stage and into a rapid growth phase.

Working closely with the agency directors, I liaised directly with our clients from a range of industries to help craft a digital strategy to meet their business goals. This often included planning and rolling out:- Search Engine Optimisation (SEO)- Search Engine Marketing (SEM) / Pay-per-click (PPC) ad campaigns- Email marketing- Social media strategies- Website technical implementation and directionDuring this time, I continued to undertake a wide range of senior designer responsibilities from branding and identity projects to more traditional print, packaging and web design. Often these projects involved multiple stakeholders and other creatives, requiring team management and project coordination.

As a designer in one of Melbourne’s leading branding agencies, I was exposed to a wide range of creative challenges from branding and identity, art direction, advertising campaigns, photography, packaging, print and editorial design.Being a full-service agency, my role included utilising my skills as a web developer to help deliver campaign websites for our clients. Being part of the digital team allowed me to expand into established and emerging digital platforms including social media, e-newsletter platforms, SEO, analytics and webmaster tools and gain a full awareness of both the design and digital sides of brand management.

Since mid-2009 I have run my own successful brand and marketing consultancy, working on a range of design and digital projects for SMEs. Over this time I have learned valuable business management and administration skills, and have expanded my skillset from a brand and design background, into the digital and marketing sectors.