Tim Peyton Email & Phone Number

London, Gb

The top-level marketing role in Pearson's higher ed business - Lead an organization of 70+ B2B and D2C marketers including Demand Generation, Sales Enablement, Performance Marketing, Events, Product Marketing, Thought Leadership and Marketing Operations functions.RESULTSEstablished and lead an annual GTM planning and prioritization process for $850m in platform & content revenueAchieved annualized cost savings and improved all key marketing metrics through a reorganization that merged three marketing teams into a single organization; outsourced functions; created new teams, roles, and ways of working; and addressed skills/talent gaps with 12 new hires from outside the organizationPartnered with sales to launch an automated lead generation process that has delivered hundreds of leads to the sales team with a conversion rate (marketing lead to pipeline) of +40%

London, Gb

Created, built, and led a new professional services organization (50+ people) consisting of Data Analytics Services, Curriculum Services, Solutions Development, Business Analysis and Customer Proposal teams.RESULTSDefined new professional services offers and product + service business models that drove +$3m in new enterprise contracts and +$1m in new platform revenue Prepared sales teams for success selling new offers with tools, talking points, presentation decks and trainingDrove bottom line improvement and operational excellence through a reorganization of the Curriculum Services team that eliminated more than $1m in annualized costs while improving key customer outcomes

London, Gb

Created, built, and led a team of Sales Specialists & Field Marketers (10+ people) responsible for bringing to scale “Inclusive Access” – a new digital course materials business model.RESULTSAchieved exponential growth in Inclusive Access enterprise contract signings – From 1 contract in 2015 to 400 institutional contracts (reaching 1.5m students) by the end of 2017Executed campaigns and business development activities with channel partner VPs, C/VP-level higher education leaders, and campus store managers to drive awareness, advocacy and adoption of Inclusive AccessEnsured Pearson could scale an Inclusive Access business by collaborating internally with product, operations, and finance teams to ensure needed resources, processes, and support were in place to launch and expand this model

New York, Ny, Us

Created, built, and led a new marketing team (10+ people) responsible for Demand Generation, Sales Enablement, and Product Marketing for a new division of the company.RESULTSDrove a 100% revenue increase from 2012 to 2014Managed the launch of three new B2B sales teams with sales tools, training, talking points, and customer-facing collateralExecuted automated B2B campaigns to nurture and qualify sales-ready leads, delivering hundreds of leads to sales teams

London, Gb

Defined a new senior product management role and built and led a new team (5+ people) of Digital Product Managers and Project Managers.RESULTSResponsible for digital strategy and digital product management across a portfolio of 18 academic disciplines generating over $200 million in annual revenueEstablished a development process informed by customer input that ensured projects were completed on time and on budgetLed strategy and production meetings with editorial, engineering teams, production teams, subject matter experts, and marketing

London, Gb

Owned P&L and directed portfolio strategy, content acquisition, and product development for Pearson’s $32 million Criminal Justice program.RESULTSDrove a 50% increase in program revenue, acquired more than $10 million in new content, and named Product Manager of the year in 2009

London, Gb

Responsible for product marketing and national field marketing plans for Pearson’s Criminal Justice portfolio.RESULTSAchieved 5 years of double-digit growth – doubling program revenue – and named Marketing Manager of the Year in 2002 and 2004

London, Gb

Managed a $2 million territory made up of 80 colleges and universities across the USRESULTS: Achieved 105% of goal as a rookie - Promoted to Marketing after 14 months in sales

Bowling Green, Oh, Us

Taught two general education elective courses to college freshman & sophomoresRESULTS: Gained invaluable classroom experience instructing college courses for 2 years

Two Bachelor'S Degrees, Humanities And Drama

Master Of Arts, American Popular Culture