Product Director
CurrentResponsible for:• Setting product strategy for the GearForm Group, the parent company for sustainable outdoor aftercare brand Nikwax, and outdoor clothing company Páramo.• Developing and commercialising upon innovation, bringing to market new, and improved products with distinct competitive advantage.• Managing and improving legislative compliance, and product information for the GearForm Group.Main activities included:• Prince2/Agile project leadership, managing the development of new product labelling, to improve brand awareness and sales. This involved leading a cross functional team from marketing, sales, product and production. Included reviewing all communications on the bottle, graphics, images and legislation (GHS). • Bringing Nikwax ‘Direct.Dry’, a PFAS-free water repellent treatment to market, leading a cross functional team of internal and external stakeholders, from the UK, USA and China. • Leading product sustainability for Nikwax and Páramo, including the development of a Chemical Management System, integrated into ISO 9001, and development of a fabric strategy. Resulted in:• Revenue growth: 12% YoY sales improvement in the UK, since the re-branding of Nikwax products was implemented in June ‘22.• Procurement improvement: Received responses from 20 fabric mills sourcing Nikwax ‘Direct.Dry’ product from Nikwax, within a month of product launch, generating potential for £000ks turnover.• Sustainability improvement: Removal of more than 10 unsustainable substances from Nikwax aftercare products, and 30+% of Páramo fabrics are now made from recycled material. 99% of all fabrics are 100% polyester, and therefore completely recyclable.