Tim Smith Email & Phone Number

Home And Milton Keynes

working with the Leadership Team,using cutting edge data sources to find growth strategies in a static (and complex) writing instruments category......Great Stuff!!

I sit on the National Commercial & Comms Strategic Committees and work with the National Exec to develop brand relevancy and Membership engagement. Also a member of the National 50th Anniversary Working Group, working alongside the Chief Exec and National Directors to deliver a unique Membership experience in 2021 - 2022. I also Chair the Publishing Group.

Leeds, United Kingdom

Working with the Marketing Director and his key marketing team to 1) optimise the Instant Snacking brand portfolio 2) accelerate Innovation in a complex and largely generic category and 3) make the Chicken Tonight brand more available to more consumers, more of the time.The role required a full range of strategic & insight experience, from commissioning.

Swindon, United Kingdom

A small but well regarded brand in need of a strategic re-set. Using primarily bespoke Kantar data I came up with a category first for nuts, the "Great With"range, blended to perfectly complement the UK's favourite alcoholic drinks.

Helped a great Brand find it's story.Hired to interpret the business and brand issues facing the Hipp Organic babyfoods business and led a cross functional team to align brand behaviours, category position and comms development around the brand’s archetypal meaning. I provided clear direction for NPD over the next 2 years. Also Ad Hoc projects based on.

Birmingham, United Kingdom

UK Marketing Head and member of Management team, also sat on Divisional Marketing Core team and member of Leadership Council of this Belgian HQ'd stellar fmcg brand.Big team, big budgets, big fun and big delivery (lead brand to record value and volume share / sales, penetration and Share of Voice)Big disappointment to leave, but family member terminally.

Hull/Leeds/Manchester

Helping this iconic British brand to shift the paradigm, become more available and transorm it's commercial performance in a category with more barriers than the Berlin Wall.FABULOUS !!

Leicester, United Kingdom

Full day to day responsibility for all aspects of the Group's brands (management, development and strategy)i.e - Goldsmiths, Mappin & Webb, Watches of Switzerland and owned the brand-consumer relationship.Directed and delivered all customer, category and trade insight requirements.Led a 6 strong marketing team with 3 direct reports.

Oversaw consumer & category insight, data analytics & segmentation needs across all 3 group divisions and channels of this £1.5bn UK business.Headed a team of 10 insight / research / segmentation analysts with 3 direct reports.Aligned the brands with real customer needs and shifted the paradigm.

Northampton, United Kingdom

Responsible for all aspects of customer, shopper and brand insights for both the On and Off trade.Managed a team of 3 research / category managers.Supported the marketing leadership team with timely insights for all brand planning and R&D purposes.Shifted the perception and value of insights big time.

In chronological order I ran the following brands:CesarNew Petcare Brands (Perfect Fit & Greenies)Uncle Ben's RiceIn the latter role I also sat on the European Brand Business Team and was responsible for the professional and personal development of a Brand Manager

Full time role with WT led into a Consultancy role as I gave up full time work to look after a sick parent / develop other business interests e.g. Consultancy projects with Tetrapak UK & General Mills (Pillsbury) India etc

Managed direct / indirect country entry strategies for the Tilda & Madhur Jaffrey brands across Middle East / Europe / Australia

Various Account Handling roles in London & Midlands agencies - primary clients: Pizza Hut, Nestle,Tilda Rice.I also taught International Marketing at Nottingham Business School following completion of my MBA in 1990

Mba

Ba 2:1, Business Studies

Activities and Societies: Chairman of University Wine Society