“It’s just marketing. It’s not rocket science.” I’ve heard this expression more than once over the course of my career. Thankfully, it is true, or I would have to ditch what I love and find a new profession. However, if you are not surrounded by a team of individuals that live and breathe marketing and stay up to date on ever-changing trends, you may find yourself with a stagnant brand, product, company, etc. Marketing is like baking, if you do not have just the right mixture of ingredients (targeted tactics, meaningful content and memorable creative), your customer will always pick a better tasting muffin. Don’t become the stale muffin. For more than 10 years, I have provided Client Marketing Strategy and Direction as part of Vimarc’s Account Services team. My passion is exceeding clients’ objectives through measurable marketing plans, continuous optimization and effective creative. I love selling brands and uncovering what it is about them that will make someone take action. Discovering who the ideal customer is, how to interact with them and build trust, then watching them complete a sales journey to convert to a customer/client is the greatest reward.My vast marketing experience ranges from B2B, B2C, Telecommunications, and Healthcare. I have provided solutions for companies such as Humana, Anthem, American Axle & Manufacturing, The Centers for Disease Control and Prevention and more. Message me on LinkedIn or at timothy.smith@vimarc.com to see how we can help your business soar.