Tim Snell Email & Phone Number

Florida, United States

Sales and Marketing Services, Beer Industry Consulting, REI, Property Management

Sarasota, Florida Area

Sales Team Management, National Account Management, Wholesaler Management, Projections and Forecasting, Pricing and Promotions.

Florida

Cape Canaveral, Florida

Responsible for all aspects of field sales including distributor management, sales team management for a staff of 10, chain/key account management, sales team performance and development, strategic direction, pricing, route-to-market, annual/quarterly/monthly planning, budgeting, and execution for this 100K+ barrel capacity craft brewer, the largest in the burgeoning Florida craft beer market.

Cape Canaveral, Florida

Responsible for business development, prospecting, account management, account planning, budget allocations for key accounts and national chain accounts including Publix, Kroger, Winn Dixie, Harris Teeter, Whole Foods, Fresh Market, Total Wine & More, ABC Fine Wine and Spirits, and other large and small chain accounts, both on- and off-premise across the Southeast U.S.Developed channel sales plans and account specific plans to meet company growth objectives; establishing pricing parameters, brand/package placements and adjacencies, quantity discount program, and promotional calendars.Secured new distribution in national accounts with new authorizations, temporary price reductions, and feature and display activity.Conducted sales team, distributor, and retailer staff training, work-with programs, crew drives, and sales meetings throughout Florida; and new market introductions and roll-outs in North Carolina, Georgia, Alabama, & Tennessee.Developed distributor focus selling periods and incentive programs to increase distribution and sales; increasing distribution of core brands by an incremental 30% within Publix Orlando, almost doubling sales (+74%) in 2015.

Tampa, Fort Myers, And Treasure Coast Of Florida

Market Manager for Heineken USA business in West Florida, including managing team of On premise, Off premise, and Hispanic Sales Managers, and all distributor relations. Responsible for Team Performance Management, Personal Development Plans, Strategic Bonus Initiatives, Distributor Annual Business Plan, Monthly Sales Planning and Bonus Objectives.Leveraged strong distributor relationships and experience to achieve “Top of Mind” presence with the 5th largest beer wholesaler in the U.S., JJ Taylor Distributing, to drive performance toward annual business plan goals, including incentive plans; growing share for Heineken USA portfolios.Instrumental in developing annual Commercial Strategies and Tactics for Florida Zone. Managed annual budgets for West Florida market including Marketing and Advertising investments, Local Business Development, Investment Accounts, and Impact Account Funds.Account Manager for large Tampa area venues including Tampa Bay Times Forum and Tropicana Field.

West, Central, And North Fl; Including Tampa, Orlando, Jacksonville, Fort Myers

Account Manager for Heineken USA's largest account in Southeast Region, Publix Supermarkets; Headquarters and Division Sales Calls.Sales Manager of North and Central Florida Off Premise and Chain Sales Team; responsible for Performance Management, Personal Development Plans, and Strategic Bonus Initiatives.Grew market share for established Heineken and Amstel Light brands and new Dos Equis portfolio acquisitions; +30% trend in Publix.Executed Introduction of new Heineken Premium Light in Tampa test market and brand roll-out.Increased Ad frequency each year, nearly doubled ad activity in largest Publix Division, Miami.Conducted monthly coaching sessions and annual performance evaluations for Off Premise Team.Developed and Executed annual training curriculum for Florida Off Premise Team, including Nielsen data analysis.

Southeast Region

Account Manager for Key National Accounts, including 7-Eleven, Albertson's, Circle K, and Hess.Conducted Training, Development, & Support for National Account Managers for Publix, Winn Dixie, Sam’s Club, ExxonMobil, ABC Fine Wine and Spirits, and other chain accounts.Increased Heineken Market Share through Advanced Category Management and Fact Based Selling.Developed Sales Presentation with Nielsen, Spectra, and Distributor Reported Sales Data Analysis.Secured Category Captain & Category Validator Roles with Retailers through Applied Category Management Tools including: Cannondale StarMix Assortment Tool & Space Planning Software.Built Profitable Retailer/Supplier/Wholesaler Relationships through Product Promotions, Features & Displays, Distribution, and Increased Retail Shelf Space.Developed Commercial Sales and Marketing Strategies and Tactics for Heineken Field Sales Staff and Distributor Sales Management; also Tracked Execution and Effectiveness.

Tampa/St. Petersburg, Florida Area

Consistently Exceeded State Trends for Supplier Brands in National Chain Accounts, representing Miller, Coors, Heineken, Corona, Samual Adam's, Beck’s, Labatt, Guinness, and many other Domestic, Craft, and Import Brewers.Sold and Executed Marketing Programs through Local District Managers, Market Level Managers, and Headquarter Buyer Contacts.Applied Advanced Category Management and Fact Based Selling Techniques to grow Market Share.Developed and Refined Category Management Process Implemented Nationally by Hess Corporation.Developed Cooler Schematics Implemented in 7-11 & Circle K Stores, Ensuring Distribution of Core Brands.Built Strong Retailer/Wholesaler Relationships by Directing and Communicating Objectives to Sales and Operations Staff, while Tracking and Reporting Results to Buyers and Brewery Representatives.