Tim Sutton Email & Phone Number

United States

Santa Clara, California, United States

Own global marketing for rapidly growing Digital Transformation consulting and implementation leader with market leading analytics technology, deep AI/ML/cloud expertise, and large portfolio of Fortune 500 clients across key verticals.

San Francisco Bay Area

Consulting services assisting privately held, early-stage start-ups in business planning, GTM execution, executive summary and funding presentation development.

San Francisco Bay Area

Earned promotion to build and direct the marketing function for the North American division of this $105B provider of cloud, data center, and digital transformation services. In this role, I provided strategy and leadership to increase marketing impact and positioning while keeping a tight hold on the budget.Developed a team of talented marketing professionals—we handled almost everything in-house, so the projects involved all aspects of marketing, branding, digital, sales and marketing communications, events (trade show, webinars, conferences for 300+ attendees), web content, and product marketing.I directed market and competitive research, set strategy, and executed B2B programs that always kept the end user (B2C) in mind. In addition, I cultivated and managed relationships with technology partners and vendors, including Microsoft and VMware.• Led the marketing team to launch two new B2B sales channels, expanding the pipeline 37%. Managed go-to-market (GTM), events, and content for these initiatives.• Created digital marketing programs that increased leads by 57% and reduced cost-per-lead by 44%.• Pitched, secured funding from executives in Japan, and directed marketing for the “Driving Transformation” campaign, capturing significant revenue by delivering advanced digital transformation services to Fortune 500 companies.• Increased visibility at Microsoft’s Digital Transformation Academy (DTA) by bridging communications and establishing first-ever partnership across five NTT companies: we worked together to create a single, unified brand.Marketing Leadership | Digital Marketing | Omnichannel & Cross-channel Marketing | Team Building | Marketing Campaigns | Content Marketing | Content Development | Content Management | Story-driven Messaging | Data Analytics | Customer Focus | B2B Marketing Management | Social Media | Web Content | Partner Relations

San Francisco Bay Area

Integrated the corporate marketing strategy, brand, and approach into product marketing management for consistency and impact across all company communications and campaigns.During my tenure, I worked alongside executive colleagues and teams to tackle ever-evolving challenges in the industry and company. With limited resources, we brought agency work internally, and expanded the team capabilities. I was accountable for branded communications, GTM, messaging, sales enablement, and other aspects of product marketing management. My efforts included overseeing and collaborating with strategic partners, such as HPE and VMware.• Promoted the brand and vision of the company to B2B customers—always with an understanding of customer needs, trends, and behaviors.• Developed content and collateral for marketing and sales teams.• Shaped the GTM strategy for technology managed services.Marketing Management | Go-to-Market Strategy | B2B Marketing | B2C Product Marketing | Competitive & Market Analysis | Differentiation | Strategy Development | Technology Marketing: Cloud Services, Data Centers, Managed Services | Alliance Partnerships | Branding | Messaging | Team Building & Leadership

San Francisco Bay Area

Earned several promotions during tenure as marketing executive for SanDisk, a technology innovator serving enterprises and consumers around the world. As Director of Marketing for North America, I directed channel marketing for the retail business, overseeing marketing planning, product strategy, sales training and tools, and customer-focused projects.I was able to penetrate new markets and deliver profit-generating solutions for Fortune 500 retailers throughout the region via technical and product awareness and strong relationship building—together with a talent for creating bold, customized marketing solutions for individual retailers.• Broke new ground by entering Apple retail stores—a first for SanDisk.• Shaped and executed marketing strategies for Fortune 500 retailers: Best Buy, Costco, and Staples.• Developed branded, customer-focused content, sales tools, training materials, and marketing collateral.Marketing Leadership | Executive Management | Channel Marketing | Sales Enablement | Technology Marketing | Branding | Communication Strategy | Content Strategy | Product Marketing | Strategic Alliances | Strategic Partnerships | Negotiations | Product Strategy | Account-based Marketing | Sales Tools & Training Programs

Milpitas, Ca

Stepped into newly created position (developed by the VP of Global Marketing) to drive performance in a new way—by evaluating opportunities across North America and defining marketing strategy for both retail and social media operations in this large and diverse region. In this position, I developed, trained, and managed two distinct teams: one for social media marketing, and the other for channel marketing efforts. Together, we catapulted visibility and opened up potential revenue streams in digital and brick-and-mortar environments. We used creative marketing, communications, and merchandising programs—with a close eye on data analytics (and particularly ROI).• Led digital marketing and social media programs that increased Facebook fans >1,200% in 12 months.• Boosted sales at Amazon, Best Buy, Costco, Target, Walgreens, and Walmart via channel marketing management and strategic product assortment / merchandising.• Redesigned marketing communications and tools for both corporate offices and field sales teams.Marketing Management | Executive Leadership | Senior Marketing Leadership | Sales & Marketing Strategy | Channel Marketing | Communications | Content Marketing | Content Management | Sales Enablement | Technology Marketing | Partner Relations | Digital Strategy | Digital Marketing | Social Media Planning | Social Media Campaigns | Web Content

San Francisco Bay Area

Joined the SanDisk marketing leadership team to increase brand and product visibility in the highly competitive retail channel.At the time, our marketing communications were very technology-heavy—showcasing product features rather than value proposition. I provided leadership to turn this around by zeroing in on customer needs and behaviors, and talking with buyers in a way that clearly highlighted differentiators such as product life, durability, and ease of use. With this approach at front-of-mind, I developed and provided customer-focused communication tools for marketing and sales teams around the world.• Fostered relationships and closed first-of-its-kind deal that placed Xbox products in retail stores—opening up a $90M annual revenue stream.• Provided marketing and category leadership and advice to retail buyers from some of the world’s largest and most recognized brands: Amazon, Best Buy, GameStop, Tesco, and Walmart.• Collaborated with US and European sales teams and global marketing groups to boost market development and sell-in with retailers around the world.Global Marketing Management | Communication Strategy | B2B & B2C Marketing | Packaging | Product Differentiation | Channel Marketing | Retail & Digital Marketing | Product Lifecycle | Microsoft Partnership | Strategic Alliances | Program Management | Sales Enablement | Marketing Leadership & Vision | Analytics & Performance Improvement

Palo Alto, California

Built strategic business plans, created business models, owned product roadmaps, and supported market requirement documents (MRDs) for Digeo, Inc., a digital media streaming startup founded by Paul Allen. My efforts contributed to the visibility and growth of digital products, such as Media Center PC and Emmy Award-winning television user interface Moxi.com. The company ultimately sold for $20M.

Master Of Business Administration (Mba)

Bachelor Of Science - Bs

Leadership Development Program