Founder
CurrentDirect Response Campaign Management & Consulting Generated enormous sales lift on clients Amazon Storefront with no paid advertising budget. Achieved by revising detail pages with new SEO relevant headlines, product features & benefits copy, product images, and completely restructured the keyword search strategy. o Q3-4 increase of 40% over Q1-2 / Q3 49% sales lift YOY / October YOY increase 71% Eliminated print advertising expenditure of $100,000, replacing it with a brand advocate influencer strategy resulting in an advertising expense reduction of 50% while increasing YOY retail sales by 17%. Uncovered explosive opportunity hidden among KPI data from previous PR efforts. By converting to paid DTC tactics as the new Cost-Per-Acquisition (CPA) model, reduced CPA from near $80.00 to under $15.00. Lead inaugural development of Facebook (FB) nurture/drip campaign managing a five-person in-house team. The FB campaign resulted in a 17% direct sales increase with over a 300% Amazon sales increase. Built and managed 3rd party vendor group for the successful simultaneous launch of the George Foreman Life Shake retail and DTC television sales plan. Lead coordination with national sales team driving FDM retail distribution to over $18MM in first-pass opening wholesale orders while achieving DTC sales levels that self-funded ongoing media budget after 2nd week. Spearheaded in-house and 3rd party group for the QuickTrim weight loss line with the Kardashian sisters as spokespeople. Responsible for creative consultation and hands-on execution of weekly six-figure national TV, and Radio media budget integrated with Digital Media plan. Weekly retail sales averaged $1.5MM by the second month of the national launch.
