Direct Response Campaign Management & Consulting  Generated enormous sales lift on clients Amazon Storefront with no paid advertising budget. Achieved by revising detail pages with new SEO relevant headlines, product features & benefits copy, product images, and completely restructured the keyword search strategy. o Q3-4 increase of 40% over Q1-2 / Q3 49% sales lift YOY / October YOY increase 71% Eliminated print advertising expenditure of $100,000, replacing it with a brand advocate influencer strategy resulting in an advertising expense reduction of 50% while increasing YOY retail sales by 17%.  Uncovered explosive opportunity hidden among KPI data from previous PR efforts. By converting to paid DTC tactics as the new Cost-Per-Acquisition (CPA) model, reduced CPA from near $80.00 to under $15.00.  Lead inaugural development of Facebook (FB) nurture/drip campaign managing a five-person in-house team. The FB campaign resulted in a 17% direct sales increase with over a 300% Amazon sales increase.  Built and managed 3rd party vendor group for the successful simultaneous launch of the George Foreman Life Shake retail and DTC television sales plan. Lead coordination with national sales team driving FDM retail distribution to over $18MM in first-pass opening wholesale orders while achieving DTC sales levels that self-funded ongoing media budget after 2nd week.  Spearheaded in-house and 3rd party group for the QuickTrim weight loss line with the Kardashian sisters as spokespeople. Responsible for creative consultation and hands-on execution of weekly six-figure national TV, and Radio media budget integrated with Digital Media plan. Weekly retail sales averaged $1.5MM by the second month of the national launch.

Online platform to donate time utilizing professional skillsets to help small non-profits. Currently providing Social Media Campaign Audits & Marketing Strategies. Organizations helped to date:San Antonio Christian Dental | Berni & Murcer Friends for Life | Firefly Autism | Kids Helping Kids

The newly-formed Direct-to-Consumer marketing division of Vitaquest International, a private label manufacturer of CPG natural supplement health and beauty aids.  With in-house team and 3rd party vendors collaborated with over 30 brands in all life cycle stages, from initial product concept development to revitalizing stagnant brands with rebranding campaigns. Collectively represented over $200MM in sales increases through DTC call center & eCommerce, FDM, Health Food Channel direct and distributor retail, and home shopping networks.