Recruited to revitalize the business, I rebuilt the culture, employee morale, and processes to ensure continued profitability and viability. My work entailed directing general operations including payroll, scheduling, new employee onboarding, training, SOPs, menu updates, website upgrades, personnel issues, vendor management, and inventory. Key contributions:• Stimulated new revenue by supporting wholesale distribution, opening 12 new accounts with local bars, restaurants, cafés, salons, grocery stores, and liquor stores across San Diego • Oversaw management of 40 key accounts across San Diego • Coordinated with cross-functional teams on designing the weekly wholesale product sheets • Partnered tightly with an external PR & marketing firm to curate, plan, and execute branding efforts• Orchestrated numerous high-profile, well-attended events including corporate events, social mixers, private parties, Oktoberfest, beer crawls, and beer pairings & tastings that drew 60-100+ guests • Designed and implemented merchandise and apparel for staff, in-house, and public sale • Yielded a 3% reduction in labor costs by optimizing scheduling and personnel

Spearheading the national online sales, marketing, and social media campaign strategy of craft beer, wine, and liquor for bestdamnbeershop.com located within Krisp Beverages, I fueled increases in sales revenue from $5K to $45K monthly during Covid-19, peaking at $80K monthly. I curated a weekly newsletter, Vintage Cellar Releases, to promote a new product across 13K+ online consumers, driving record growth across the brand and steered inventory management, receiving, stocking, storing, and merchandising all products. I also developed and rolled out high-impact marketing and social media collateral to boost sales.

Leading the business strategy, I developed systems and procedures to improve efficiency while driving revenue growth of 15-20% by increasing customer traffic. I directed a team of 5 to achieve record results. Other key contributions: ★ Created new menus, ordered supplies, oversaw building maintenance, and led payroll administration★ Elevated operational success through effective staffing, interviewing, training, and mentoring★ Oversaw effective inventory management, reducing operational costs by 5-10% ★ Built a culture of performance excellence, decreasing employee turnover by 75% ★ Saved 5% on operating costs by sourcing local artists and DJs for installations and live shows

Launched and led 4 distinct restaurants for the Alchemist Group, producing growth of $750K per store by assembling a top-flight team of 60 employees and establishing a culture of performance excellence. Other key contributions:★ Led the strategic vision to take the business from startup phase to growth mode, opening 4 startup restaurants in <2 years ★ Hired, trained, and developed the staff. Worked with the owner/operator of each business to fully train teams on all aspects of restaurant management

Overseeing a complete business remodel, construction, new interior design, kitchen, menu, and drinks, a complete reset of the business, accomplishing a 100% increase in sales revenue in the first year alone and tripled sales from $300K to $900K per year.Other key contributions:★ Executed and oversaw staffing, retention, training, and development of 40 employees ★ Packed the house each evening and filled to capacity by noon on weekends ★ Created and executed special events including video release parties, art & music, fundraisers, sponsorships, auctions, and other events in partnership with local businesses, drawing in 50-75 individuals per event ★ Consistently recognized for outstanding staff retention, sustaining 75-85% of staff throughout tenure ★ Maximized profits by balancing key priorities, managing staff schedules, and controlling inventory

As general manager, I launched 3 new locations and led all 3 as a multiunit manager, growing sales for a single location by 100%+ from $650K in 2003 to $1.5M in 2009 . I recruited, onboarded, trained, developed, and evaluated a staff of 40+ employees and elevated operational standards through effective staff oversight, scheduling, and ongoing training efforts.Other key contributions:★ Excelled in a fast-paced, customer-facing environment, promoting a selling culture by implementing a highly engaging merchandising strategy catering to skate, snow, sports, and art enthusiasts ★ Administered a $350K annual labor budget with cost containment in mind ★ Devised and rolled out a highly effective marketing and community promotions including school lunch programs, charitable events, and sports sponsorship packages