Timnit Abraha Email & Phone Number

Toronto, ON, CA

Arlington, Virginia, United States

• Strategic program and headcount planning, budgeting, and people development for Financial Operations Program Management Office and Finance & Global Business Services ACES
• Building structure for business planning and operations, driving cohesion between teams, providing strategic guidance to department leaders
• Preparing data-driven performance reports, supporting new partnership opportunities, socializing key initiatives, creating presentations for stakeholders
• Driving day-to-day operations to deliver on the team's strategy, identifying efficiency opportunities, facilitating cross-functional collaboration, and tracking and reporting on key metrics and KPIs

Arlington, Virginia, United States

• Drove long-term vision for last mile routing and planning tech from B2B lens
• Owned strategic, tactical, and cross-functional technology projects and programs, created project plans, developed processes, and communicated to senior management on status and risks with 1P B2B volume
• Helped define the program, set objectives, analyzed data and drove improvements in key metrics including FATWC, FADS, and DEA
• Built automated Excel-based 16-week Short Term Forecast for overall B2B volume and specialty programs

Ajax, Ontario, Canada

• Led preparation for campaign activation through clear and concise communication efforts with client
• Increased throughput per hour (TPH) by 14% over a four-week period through optimizing headcount distribution and enhancing performance rates by creating a standardized staffing template
• Achieved 29% reduction in POPS DPMO (Problem Solve Defects Per Million Opportunities) in Fulfillment Centre (FC) Outbound department to reduce inventory management re-work through focusing on exception handling process.
• Spearheaded Delivery Estimate Accuracy metric improvement strategy for the site reducing errors in key areas by 72% by developing measurement mechanisms with the data analyst team, sharing detailed performance reports.
• Lead a direct team of 4-7 managers, 6-9 supervisors, and 250+ associates in fulfillment services and delivery logistics end-to-end from supplier provision, under the roof pick, pack, and ship, transportation between.
• Provide leadership in staffing lifecycle, interviewing, hiring, performance management, promotions, and terminations

Toronto, Canada Area

• Lead point of contact for all client communication post-sale
• Lead preparation for campaign activation through clear and concise communication efforts with client
• Oversee post-sale process, including but not limited to: campaign set-up, pacing and delivery, incremental revenue generation and post campaign analysis
• Analyze performance data to highlight key trends
• Plan and execute multiple incremental revenue prospecting plans each quarter
• Help internal staff development through consistent and thorough knowledge sharing exercises

Toronto, Canada Area

• Build and manage performance display campaigns within channels including DoubleClick and Facebook being responsible for $300,000+ budgets per month
• Manipulate Excel pivot tables to analyse data and optimize performance maintaining understanding of emerging campaign trends to share insights and recommendations
• Construct advanced reporting and metrics for client accounts, including but not limited to attribution models, path to conversion, cost-per-conversion, click-through-rate, etc.

Rochester, United Kingdom

• Planned and implemented Ship With Amazon (SWA) at the UK's first 2.0 Sort Centre, incorporating marketplace sellers into Amazon's supply and delivery network
• Developed reporting and analysis methods for performance
• Designed standard work and processes, and decreased costs by £50,000 annually

Toronto, Canada Area

• Worked in a team of researchers to identify opportunities for Canadian businesses to penetrate the Asian market culminating in a report
• Travelled to Japan and Singapore to conduct interviews about key trends in trade between Asian countries (particularly China, Japan, and Singapore)
• Examined geopolitical risks in the region and historical impacts on the development of intra-regional relations

Washington D.C. Metro Area

• Conduct research and prepare write-ups on foundations and/or specific development topics as requested
• Track foundations activities and input those activities into the Key Performance Indicators system
• Assist with the planning and execution of high level internal and external events such as a partnership launch or roundtable discussion
• Support in the drafting, formatting and design of briefing notes and information booklets
• Participate in weekly Partnerships Team planning meetings and contribute to discussions on the ongoing relationship between the WBG and foundations

Toronto, Canada Area

• Analyse prominent media events relating to ISIS in the UK and compare them with the other RAs focusing on French and Russian media outlets
• Utilize the Dow Jones global news database Factiva looking at BBC, Reuters, Associated Press
• Prepare a report and presentation that delved into the reasons for differences regarding information accessibility, tone, and positioning in different media outlets and countries

London, United Kingdom

• Manage digital media campaign set-up and optimization through multiple Demand Side Platforms responsible for £100,000+ budgets per month
• Perform Quality Assurance reviews of other Traders’ campaigns and troubleshoot
• Liaise with the Coordination team and international partners to plan incoming local and global campaigns
• Communicate with rich media, high impact format, and 3rd party data vendors to include them where possible and look for innovation
• Construct monthly Post-Campaign Analysis with graphs, charts, & commentary on a client and market basis to demonstrate progress and provide insights

London, United Kingdom

• Set up and monitor campaigns making pacing adjustments to deliver budgets
• Perform daily campaign evaluation and optimisation through excel-based data analysis
• Report daily to Trading Managers and weekly to agency partners on performance
• Use in-house technology as well as platforms including MediaMath, Appnexus, DBM, & AOL ONE to run campaigns and achieve targets

London, United Kingdom

• Perform market research relating to web analytics, insights, and optimisation
• Manage the social media accounts (Twitter, Linkedin)
• Resource candidates and conduct initial interviews
• Collect data to add to the CRM and review competitor analysis
• Perform administrative duties and organise meetings between senior management

Kigali, Rwanda

• Work on logistical and protocol teams for export growth events
• Liaise on behalf of the Marketing Strategy Specialist with Communications dept.
• Draft responses to media inquiries on Rwanda’s agricultural growth viability through domestic consumption and exportation
• Edit high-profile press releases and work on funding proposals
• Solely design a focus group project for the national coffee brand
• Present sustainable development in Rwanda at UBC’s development symposium

Vancouver, Canada

• Collect, enter, and interpret statistical information necessary for the evaluation of the Vancouver Rent Bank micro-finance program
• Conduct telephone surveys of applicants both approved and rejected in order to obtain social and economic information and the assumed impact of VRB emergency funding
• Compile, record and code results while identifying and reporting problems in obtaining valid data

Greater Vancouver Area, Canada

• Worked for the client Samsung during the Galaxy S4 launch
• Communicated key messaging and detailed product information
• Represented the brand and discussed benefits of innovative Samsung technology
• Worked in a capacity to generate customer loyalty
• Demonstrated product excellence to new users
• Gained consumer feedback in an experiential marketing campaign

Vancouver, Canada

• Created and maintained extensive Excel spreadsheets for each member’s fees, fines, and reimbursements (85 members)
• Contacted members for outstanding finances and payment plans
• Handled and deposited cash
• Provided orientation on the online payment system called Bill Highway
• Worked with the Financial Vice President to create and implement budgeting construction and policies
• Attained membership in the two honour societies Gamma Sigma Alpha and Order of Omega based on leadership, extracurricular activities, and GPA

Master Of Business Administration - Mba, Major In Management Analytics

Activities and Societies: Women in Management Association, Rotman Caribbean African Business Association, Rotman Net Impact, Management.

Master Of Global Affairs

Activities and Societies: Global Risk Observatory, G7 Research Group, Intersectional Feminist Collective, Global Ideas Institute

Bachelor’S Degree, International Relations With A Minor In Economics

Activities and Societies: Gamma Phi Beta International Sorority, President's UBC Vancouver Non-Academic Misconduct Committee, Sexual.