My portfolio includes Canon, Motability and Nestle (for whom I run the global confectionary hub; looking after iconic brands like KitKat, Aero and After 8)

During my time at Cancer Research UK I oversaw the creation and delivery of the new brand and associated 360 launch campaign - encapsulating multiple TV campaigns, OOH, social, PR and dovetailing with significant internal comms and CRM efforts.Additionally, I oversaw the strategic, briefing and creative process for the all new Race for Life campaign - Life is worth Racing for.I led the team responsible for the brand and marketing planning; a combination of the creative expression of the organisation and how it best spends its marketing budgets through media. I oversaw the creation of the 2024 Marketing Plan Brief, overhauling and optimising the existing format for better agency integration, creativity and modern marketing thinking.I helped the organisation connect creative, PR, social and media more effectively than ever before, and as such was a driving force in creating strategies that could take advantage of influencer and native social approaches, amongst other initiatives.

I helped Anomaly grow from 20 to 200 people in London. I led the Cancer Research UK, Expedia Group, Freeview and Ancestry accounts.Expedia- Global launch of new brand campaign, look and feel and platform. Including superbowl film and multiple 360 campaigns.- Shortlisted for multiple awards (results pending)- Proven business impact of campaign in member signups- Multiple creative activations of UEFA Champions League, Liverpool FC and Wrexham AFC partnershipsCancer Research UK- Launched and ran multi-award-winning ‘Right Now’ campaign- Created successful comms across a plethora of brand, media and product areas- Aired a TV ad live from inside someone’s bowel- Created an award-winning campaign about obesity that was debated in parliament, on Question Time, Newsnight, and various other current affairs shows across the worldFreeview:- Led many successful campaigns- Ultimately leading to an Effie for our work helping Freeview to standout against an avalanche of spend from the competitionAncestry- Led the creation and execution of ‘Bring your Backstory to life’ platform- Won an Effie for long term effectiveness for the campaign, which has led significant sales- Won a Silver Lion for an OOH campaign turning the clocks back on Piccadilly LightsOther Highlights- Created an award winning partnership between Band of Scotland and the Scottish National Trust, making Scottish monuments ‘contactless’, driving PR for the bank, and the charity, whilst normalising contactless use in its early years.- Helped WeightWatchers rebrand as WW

I'm away travelling for a few months, returning in September / October 2015

I led the Warburtons and DWP accounts, working across ATL, digital and social media.For my final Warburtons campaign, we enlisted the help of Slyvester Stallone to demonstrate the heroic lengths Warburtons go to deliver fresh bread. This campaign stretched across media: an epic 120" TV spot, interactive YouTube takeover; a live twitter film project on launch night; significant Facebook activity; digital display; and OOH. Working with partner agencies, the campaign also delivered significant PR for Warburtons and was enthusiastically taken up by supermarkets.I worked with DWP on communications for their 'We're all in' Workplace Pensions campaign as well as employer-focussed communications for The Pensions Regulator. I also led a fast-turnaround project for the launch of the New State Pension.

Led the NatYes mortgages campaign for NatWestLed the 'Moving Tales' home moving content hub for NatWestLed the 'uniproof' student social media campaign for NatWestLed and won Tower of London pitchWorked with ActionAid on new positioning and international tax justice campaignWorked on successful Europe-wide Garmin pitchLed Ladbrokes into live betting advertisingInfamous midnight meeting with a creative director and a 6' boa constrictor on Millenium BridgeClients included RBS/NatWest, Actionaid, The Tower of London, Lucozade, Ladbrokes, MFI, East Midland Trains, Abercrombie & Kent, 1Goal