Tim Carlson Email & Phone Number

Nashville, Tn, Us

Greater Nashville Area, Tn

Assist business clients in business growth in creating and nurturing a compelling and strategic message. Help to identify key product and service features and to align those features with customer needs. Provide strategic market insights and develop the content and strategies designed to promote and growth business successes.Developed a "trusted adviser" relationship with regards to providing innovative technology product, services and (most importantly) solutions. Worked closely with diverse client base to direct their business growth by creating new directions for sales and services while providing cost-saving solutions for existing markets.

Remote

• Contract position for major SaaS e-Learning provider• Develop marketing plans and programs for geo-specific marketing projects• Identify competitive advantages and develop programs to leverage those advantages for short and long term sales growth• Prepare content and site flow for web micro-sites• Define and implement “template” approach for recurring development and maintenance of targeted strategy• Develop competitive advantage sales collateral (Battlecard) to better position field sales assets

- Responsible for developing, nurturing and guarding the overall corporate message and market position.- Developed and mentored group of professionals into a cohesive, highly productive, collaborative team.- Created, guided and executed marketing campaigns for SaaS products designed to improve brand awareness, generate qualified leads and increase sales and market penetration- Oversight of all sales collateral, web site and blog content, event participation and promotion.- Developed strategies for outbound marketing campaigns (traditional, digital, social) to generate improved ROI.- Implemented lead nurturing process - integrated process with Hubspot marketing automation tools.- Developed sales talking points and provided marketing insights as a part of ongoing sales training.- Oversaw marketing budget of $750K. (plus trade show and staff)- Delivered measurable results in multi-brand environment.- Part of executive management team (reported to CEO)

Greater Los Angeles Area

Responsible for all aspects of company marketing and corporate communications. Responsibilities included web site design and programming, e-mail marketing campaigns and company newsletters. Improved sales team efficiency by creating and implementing system configuration tools and templates. Developed and managed vendor relationships and strategic partnerships with Intel Corp. and Microsoft. Managed all corporate events - schedule, coordinate speakers, mange funding and budget, extensive public speaking.

Nashville, Tn

Day to day responsibility for all business management functions including staff, financial, logistics and sales management. Developed new business directions and strategies generating increased revenue of more than 35%. Responsible for successful deployment of numerous extensive (and profitable) technology implementation projects.

Business Administration And Management, General

Education record

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services