- Lead a high performing team of seven performance and brand marketers across NA.- Manage an annual regional media & acquisition budget of $65 million USD.- Devise the NA media planning, channel strategy, growth strategy, and optimization process.- Work with the global agencies and consultancies of record (GroupM, Hogarth, Accenture).- Address the digital acquisition strategy and performance in daily/weekly CMO meetings.Results: Boosted North American MQL volumes by 39% while keeping CPL steady through an expanded digital strategy and focused efforts on optimizing traffic/conversion costs.-

- Led the regional digital marketing team, contractors, and media agency resources- Devised Canada’s brand and demand media strategy (paid, organic, ABM, content)- Developed a regional success metric model that would be adopted across NAResults: Achieved a 60% YoY growth in small business customer acquisition in FY22 and maintained performance in FY23 despite a 50% budget cut through campaign streamlining; Realized a substantial 71% growth in medium segment MQLs via strategic digital media expansion.

- Led media & ABM strategies for enterprise business management and HR solutions- Worked with our campaign teams on our content marketing and nurturing strategy- Aligned frontend web analytics and backend revenue data to support strategyResults: Launched ERP and HCM Category Marketing Campaign and grew our business performance by 12% and lowered our cost per leads decreased by 25%.

- Managed the small business new customer acquisition strategy in Canada- Optimized user journey, sales enablement, UX, and E-Store conversion- Aligned data to better attribute user behavior, channel contributions, and optimization impactsResults: YoY traffic acquisition improved by 43% and sales volume improved by 66%; Launched Invest-Canada Initiative to boost Sage brand across Canada.

- Managed media advertising campaigns with a monthly growth budget of up to $500k- Created marketing development requirements and liaised with the product team 
- Directed inbound marketing and conversion optimization initiatives for the company- Produced marketing analysis with the help of the data team as well as bringing attribution into our marketing effort - Worked on lifecycle and on-boarding programs to increase customer engagement with the brand- Managed our affiliates and influencer programs, and worked on launching our partnership programs Results:- Successfully re-categorized the website with Google / AdWords to open up our target audience- Online customer leads acquisition has increased by closed 200% through media expansion and the re-categorization of our website with Google- Launched our social and SEO revamp programs

- Conducted market research to help define company's personas, go-to-market, and brand road map- Provided consultation on re-branding, social media initiatives, SEO, and online advertising- Lead the development and optimization effort on UX and EcommerceResults: - Ecommerce acquisition traffic increased by 60%, and overall sales improved by 40% - Overhauled our brand identity and online experience to attract younger audiences- Kickstarted the social marketing initiatives to focused on sustainability of our market

- Consult the marketing department on various marketing initiatives focusing on inbound marketing- Implement content strategy and marketing automation strategy- SEO and analytics consultation: improve organic traffic by 3 times towards the end of engagementResults:- Organic and referral traffic to the website has improved by 3 times- A centralized content platform was launched for future content marketing and email marketing effort

Co-founded the interest-based product media network, starting from the health and beauty sector, and ramping up in the sport and fashion sectorsMy roles involved:- Social Media / Community Building: created a Facebook community with over 60k fans and growing- Market Research: defined the direction of the company through surveys - UX & Design: worked on the creative aspects of the company with our designers- Product Management: worked on the development direction and the architecture of the product

- Responsible for strategizing, managing, implementing and reporting on advertising campaigns - Area of involvement includes Market Research and Strategy, Search Engine Marketing, Social Media, Advertising, Demand Generation, Nurturing Strategy- Lead a project team consisted of marketing coordinators, web developers, and designersResults:- Erickson International: 2x traffic growth / reduced acquisition costs by 75% / highestevent attendance in company history / US market breakthrough- Small World MusicFolder: Sales improved by 50% causing the company to sell out ofannual flagship products supplies by September- Kryton Inc: Improved lead segmentation and distributor engagement word wide

- Managed and oversaw 26 advertising programs- Managed marketing service team and the ongoing efforts of up to 60 clients per month- Provide directions for market research, PR, website optimization, SEO, conversion campaigns, and paid media campaignsResults:- Projects received 30% to 50% bi-yearly growth in traffic on average- Optimized our team workload distribution and processes to reduce our client maintenance budget by head while producing comparable results