Tim Craig Email & Phone Number

Amsterdam Area, Netherlands

We create reactions between brands and their audiences.See more:www.mReaction.com

Amsterdam Area, Netherlands

Working across all OpCos and business groups (mobile/fixed/Veon Tech Platform) I led the development of a common simplified Value Proposition framework, creating value through improved simplicity and increased ARPU. Managed implementation through intensive cooperation with local teams in WindTre (Italy), Jazz (Pakistan), Banglalink (Bangladesh) plus KyivStar (Ukraine) and Beeline (Russia/CIS).Lead for Insight, Brand, Value Proposition and Go to Market in Fixed Mobile Convergence operation. Created winning value propositions and campaigns of Fixed Internet, Mobile and Smart Home products; this helped us achieve one million FMC subs within a year of launch.

Amsterdam Area, Netherlands

Based in the Headquarters in Amsterdam, I was responsible for planning strategy and implementing marketing frameworks and campaigns across the ten European brands of Liberty Global.My team was tasked with hands-on execution through collaboration with other group departments, local teams and group marketing agencies to deliver comms campaigns and strategic initiatives which improved business performance.I developed and implemented the new brand strategy across six markets, creating new brand strategies and translating into each organisation’s Value Proposition, Communications and CEX as a driver for increased revenue and subscriber numbers.Managed integration of new group acquisitions in to group brand structure, Virgin Media, Telenet, Unity media; and was responsible for several rebrands including UPC Ireland's successful transition to Virgin Media, working closely with the Virgin central brand team.We created the brand and communications framework – a set of methodologies covering insight, brand, media planning, ATL & digital communications; based on industry and group best practice. This enabled a greater marketing ROI for our operations (measured by CPR/MAC).I was frequently seconded to Dutch, Hungarian, Polish and Irish teams as interim marketing lead roles, handling rebrands, project leadership and performance turnarounds. And whether operating at group or local level I was accountable for Gross Adds and ARPU KPIs. We succeeded in becoming the leading internet provider in each market, measured by recognition as the superior network (monthly brand tracker metrics improved to place us above competition) and increased average market share (internet penetration) from 42% to 56% by understanding the customer and delivering innovative and constantly optimised campaigns.

Dubai

Taking the opportunity to advance my career in the Middle East, I managed a team of twenty-five at a Dubai based marketing consultancy, managing marketing campaigns of Toshiba laptops across Eastern Europe, Middle East and Africa.In this role we succeeded in increasing channel sell through metrics of Toshiba notebooks through a combination of large scale ATL campaigns and channel marketing.

Manchester, United Kingdom

Responsible for campaign strategy and development for a range of clients including Kraft, Krispy Kreme, NHS.

London, United Kingdom

Responsible for campaign planning and development at the UK's number one B2B agency. Clients included Michelin and Altro.

London, United Kingdom

Responsible for effective campaign planning and development for clients including BSkyB, 3 Mobile, O2 and HP.

Strategic Digital Marketing And Social Media

Executive Management Course

Marketing And Business Systems, Ba, Bsc Joint Honours, Marketing