I am the director of content strategy and optimization for direct-to-consumer at ESPN, leading our sports strategy across streaming platforms since 2023. Before that, I led studio strategy for ESPN+, after jumping over to the DTC business. I'm obsessed (in a mostly healthy way) with finding the ways users actually interface with our platforms and how we serve them at the highest level.In the years before joining the development of our streaming offering, I was an Emmy-winning producer launching both SportsCenter and College GameDay's Snapchat shows, and leading our social media efforts for SportsCenter, College GameDay, ESPNCFB and a number of other studio shows. My roles in social production emphasized content creation for all platforms via all media. I produced everything from six-second promos for Vine (RIP) to an hour-long Everest documentary, with athletes and celebrities for all of ESPN's platforms.