Tímea Halmai Email & Phone Number

Berlin, Germany

Berlin, Germany

● Lead the packaging and positioning of our land product, which resulted in 26% growth YoY and 120% growth in a key customer segment ● Transitioned Netigate Consulting’s offering into value-focused packages that drive better positioning & conversion, as well as reduce operational overhead in the quoting of services projects by ~30% ● Spearheaded the cross-functional development, testing, and roll-out of the new Netigate brand identity across all touchpoints, and authored key artifacts such as the brand blueprint, brand messaging architecture, and brand expression guidelines⇨ Implemented panel testing and focus groups to reduce risk and ensure a strong brand launch ⇨ Aligned leadership around new brand architecture and hierarchy ⇨ Acted as key collaborator during website relaunch: crafted value-focused website messaging and conversion-optimised user journeys● Drove launch plans and sales enablement for key product offerings in alignment with marketing, sales, and product teams● Continuously championed customer and competitor discovery through methods like win-loss interviews, persona interviews, and competitor battlecards

Denver, Colorado

● Helped grow member base and exceeded annual recurring revenue targets by pivoting primary product and devising new go-to-market strategy● Launched a targeted lead generation strategy for coaching business resulting in a substantial increase in sales calls and unprecendented YOY business growth● Proactively supported sales efforts by developing resources, behavioural emails, and collateral based on customer research● Defined messaging and content that amplified product value and boosted web traffic and conversions● Collaborated with UX Designer to conduct ongoing user research and translate findings into actionable product roadmap

Greater Denver Area

● Full service consulting work focusing on digital marketing; project management across strategy build, social media, digital advertising, campaign planning and creative content writing● Clients include market leading and start-up skincare brands

London, Greater London, United Kingdom

● Oversaw brand and go-to-market strategy for category leading product porfolio● Pioneered new digital strategy that brought 12,000 new consumers into email database and established the brand’s Instagram presence● Translated consumer usage & attitude studies into actionable insights informing brand strategy● Allocated budget to support net sales growth objectives and reported to C-Suite

Greater London

● Had instrumental role in developing and delivering annual marketing plans for all brands in the B2B channel● Designed holistic go-to-market plans for new products hitting market● Took ownership over accelerating digital growth: redesigned website based on analytics and established new social strategy to tap into key audience

London, United Kingdom

● Planned and executed annual marketing communication calendar by collaborating with and influencing multiple stakeholder groups ● Managed roster of digital and PR agencies and associated creative campaigns

Budapest, Hungary

● Supported Marketing Director and Brand Managers in executing marketing plans and communications strategy across all segments of the marketing mix● Acquired digital marketing and data analysis skills

Budapest, Hungary

Bachelor Of Arts (Ba), International Business, Excellent

Education record