Tim Hanson Email & Phone Number

San Antonio, TX, US

San Antonio, Texas, US

• Direct and lead creative brand strategy for Commercial Lines (Small Business) insurance offerings, focusing on performance marketing, test and learn, optimization and market segmentation – overseeing increased.
• Develop creative based on data-driven results and consumer journey including launch of 83 cents per day campaign to help demystify Commercial Lines insurance, 116% increase in quote starts
• Manage budget and strategic brand integration while driving product acquisition, producing record product sales and optimized social, resulting in 72% decrease in cost per tool starts
• Product Owner for Gen X and Boomer veteran campaign focused on 55+ year-old veterans utilizing storytelling and targeted social and digital creative to target 2M+ prospective audience
• Lead creative development for 6 third-party agency insurance products, achieving record revenue growth of $160M

San Antonio, Texas, US

• Oversaw complete creative brand development for Army/Navy game campaign and co-lead team of 30+ comprised of internal and external agency members, resulting in 2.3B impressions and helped launch “Rivalry” campaign
• Led rebranding of USAA employer brand with external agency, focused on diversity, equality and inclusion, increasing applications 98% and apply clicks 20%○ Web Marketing Association’s 2020 MobileWebAward (MWA) winner
• Guided senior military communications to flag officers and senior NCOs initiatives while leading team of 5
• Managed NFL “Gronk” campaign featuring TV, social, digital, online video, landing page and email channels

San Antonio, Texas, US

• Oversaw department Marketing Investment Committee process, maximizing $450M marketing spend
• Launched $725 Switch & Save campaign for Auto Insurance, achieving 1B+ impressions
• Directed brand persona segmentation integration for property and casualty campaigns
• Developed branding for USAA’s SafePilot offering, an automotive telematics program, collaborated with external agency on names, vetted names with legal and agency and conducted audience testing to selected final name

San Antonio, Texas, US

• Led military-focused holiday campaign to foster brand goodwill and influence consideration halo and leveraged enterprise-wide team and tactics for maximum exposure and engagement, drove 500M+ top-of-funnel impressions
• Managed enterprise media production budget of $11M and creative development with agency and internal partners, developing integrated strategy on 5+ highly complex enterprise campaigns
• Oversaw development of Justin Verlander Memorial Day brand campaign with TV, social, digital and online video channels
• Developed the award-winning “Poppy Wall of Honor”, twice winner of The Shorty Award

San Antonio, Texas, US

• Established go-to-market strategy for the Military Affinity groups with approximate reach of 20M
• Managed creative development for The American Legion, Wounded Warrior, IAVA and Marine Corps Association, building national brand campaigns supporting bank, property and casualty and investments efforts
• Reorganized product mix strategy, increasing product penetration by 120%

San Antonio, Texas, US

• Built national go-to-market launch strategies for USAA Financial Centers and Wealth Management offices
• Developed local market digital, social, radio and out-of-home presence for local markets
• Established a national minor-league sports marketing program, leveraging media assets for maximum ROI
• Led creative development with agency partners
• Established market segmentation strategy to assist with lead generation for the USAA Financial Center

Washington, District Of Columbia, US

The Modern Military Association of America (MMAA) is the nation’s largest organization of LGBTQ service members, military spouses, veterans, their families and allies. Formed through the merger of the American Military Partner Association and OutServe-SLDN, we are a united voice for the LBGTQ military and veteran community.

Merged to form Modern Military Association of America

Austin, TX, US

• Developed marketing brand campaigns including rebranding and special offers, achieving industry-leading 45% returning resident ratio and 96% occupancy rate
• Onboarded and rebranded 10+ new properties, including naming, website development and marketing strategy
• Restructured underperforming marketing department, resulting in 64% revenue growth
• Led marketing, social media, public relations, industry relations and corporate communications initiatives, directing full-funnel campaign development and execution
• Managed team of 7 account executives, web/graphic designers, digital and public relations professionals
• NAA and Student Housing Business speaker on analyzing and optimizing online marketing strategies

• Managed marketing and public relations surrounding NASA’s 50th anniversary, achieved 600% web traffic growth
• Developed branding, marketing and public relations strategy for spinout of Shell Labs, Swellfix
• Directed marketing, public relations and corporate communications for 4+ diversified clients, leading team of 4 AEs

Birmingham, MI, US

• Oversaw marketing, public relations and investor relations for a diversified client base
• Led public, investor and industry relations functions for multiple billion dollar-plus NYSE companies, including IPO
• Client consultant for Champion Enterprises, Nationwide Realty Investors and others

Grand Rapids, Michigan, US

• Responsible for marketing, public relations and investor relations for a diversified client baseo Oversaw investor relations functions for multiple billion dollar-plus NYSE companyo Wrote shareholder letters, investor.
• Led financial services firm through a successful IPO
• Crisis communications including management changes, acquisitions, expansions, natural disasters, and labor disputes
• Client consultant for Asset Acceptance Credit Corp., Wolverine Worldwide and others

Atlanta, Georgia, US

• The senior-most investor relations official, reporting to the CFO, dotted line to the President, CEO and Chairman of the Board
• Key member in creating communications for a $101 million PIPE, $43 million secondary public offering, three corporate acquisitions, delisting hearing, product launches, joint venture with NTT in Japan as well as.
• Company spokesperson
• To financial and industry analysts, institutional investors, preferred investors, broadcast and print media, and retail shareholders
• Crisis communications including nine rounds of layoffs, management changes, and service outages
• Responsible for communicating Internap’s message to Capitol Hill and federal departments

Redmond, Washington, US

• September 1996 to February 2000
• Member of group responsible for positively positioning Microsoft with the Wall Street financial analyst community
• Shaped message for executive presentations and financial analyst conferences
• Project manager for Microsoft’s Annual Shareholders Meeting for over 2,700 attendees
• Responsible for Microsoft’s Financial Analyst Meeting
• Coordinated over 80 meetings worldwide for top domestic and international analysts

Randolph AFB, TX, US

• Awarded a Top-Secret, Special Compartmentalized Investigation (TS/SCI) clearance
• Directed worldwide secure and unclassified governmental and military communications at the Defense Information Services Agency’s (DISA) hub in Washington, D.C.
• Operated data processing center, servicing 1,400 people in the Netherlands, Belgium and Germany

Bachelor Of Science - Bs, Marketing

Theory And Practice Of Investor Relations

Certificate, Data Analytics And Agile Leadership