Tim Ho Email & Phone Number

Austin, Tx, Us

Lead solutions engineer for SaaS and DaaS products on the brand sales team; responsible foridentifying the client’s business needs, developing and showcasing relevant solutions, anddesigning proof of concepts to obtain the technical win.

Austin, Texas, United States

- Managed global lead generation team to deliver revenue for SWZD’s Lead Gen product. - Integrated of 3 different lead gen teams within SWZD by designing a singularoperational workflow, allowing SWZD to consistently deliver quality leads and revenue.- Managed all vendor relationships for the lead gen product to ensure profitability

Austin, Texas Area

- Managed the global Ad Operations team to deliver digital advertising revenue across Spiceworks.com’s display and audience extension products.- Improved operational efficiency by streamlining ad trafficking processes resulting in a 15%increase in delivery to bookings ratio, frequently producing a 100%+ delivery rate each month.- Integrated and maintained the ad tech stack which included ad servers, SSPs, DSPs, dataplatforms, and fraud detection services.

Minneapolis, Minnesota

- Managed the Digital Ad Operations department, which includesdigital campaign analysts, digital ad traffickers and programmatic media buyers.- Oversaw the profitability and operational efficiency of Star Tribune’s Owned & Operatedproducts as well as the Reach Extension products.- Managerial oversight for the ad tech stack including ad servers, SSPs, DSPs, data platforms,and fraud detection services.

Minneapolis, Minnesota

- Managed the Digital Campaign Analyst who are responsible for optimizations and success of digital campaigns.- Develop strategies for the optimization of digital campaigns, oversee campaign deliveryprocesses from reservation to final client reporting.- Responsible for day-to-day communication with internal customers to monitor campaigndelivery, contract compliance, and ensuring full revenue recognition.

Minneapolis, Minnesota

- Manage Star Tribune's 1st party data and the overall audience strategy to help advertisers reach their target audience- Developed reporting and analysis methodologies to communicate campaign success stories to advertisers- Provided strategic recommendations and media planning for advertisers- Oversee data collection technologies to provide beyond the click insights to advertisers - Continually evolving Star Tribune's products and services to meet market demands and increase revenue

Greater Atlanta Area

- Programmatic yield manager for Cox Media Group's own and operated sites with a focus on Newspaper properties and emerging brands- Monetized standard display, video and mobile web/app inventory for CMG properties- Managed and negotiated private marketplace deals with national, regional and local advertisers. - Develop go to market strategies for new and existing Ad Products for each CMG property, accounting for variances in demand, buying patterns and audiences- DMP Manager- Provide direct sales team with lead generation based on buying patterns of advertisers and agencies through programmatic channels

- Developed company profiles on the competitors, highlighting their business strategy, business structure, management philosophies, and strengths and weaknesses.- Analyzed current company resources to explore and identify potential new business ventures to improve the company’s free cash-flow and bottom line- Utilized custom excel modeling to determine market and competitor pricing for products and services- Project manager for the completion of market information database- Created market research processes to extrapolate market data and oversaw their implementation with the sales teams

Atlanta, Ga

Atlanta, Ga