Tim Hoo Email & Phone Number

Oceanside, California, United States

Santa Clara, California, United States

• Designed and curated digital content for targeted customer segments. Concentration on End-User consumers but frequently cross promoted for OEM and SI.
• Utilized Marketo to create engaging copy and brand appealing graphic design for traditional customer facing marketing strategies to support 20+ vendors (blogs, customer sales scripts, co-branded flyers, EU monthly.
• Implemented marketing strategies into successful omni-channel campaigns (through nurture and drip, social media, direct email, paid and organic advertising), while ensuring company and vendor messaging was focused.
• Nurtured vendor relationships by partnering with key marketing representatives and cross functional teams.
• Hosted and produced pivotal live virtual webinars and training for Sales Automation customers. 5/yr.
• Managed Rockwell Automation digital marketing tactics through their vendor portal (social media posts, newsletters and targeted email campaigns).

Seattle, Washington, United States

• Events Marketing Lead for Microsoft Search Advertising (MSAN) - West Region (Seattle, San Francisco, and Los Angeles).
• Managed all West Coast Marketing events for Bing Ads / MSAN, including vertical summits, third-party elite agencies, partner programs, community awareness, and countless industry networking engagements to deliver a.
• Teamed with the Microsoft Advertising Partner Program by managing vendor-based projects, assisting in simplifying partner network efforts, and being an ally of its value proposition.
• Recently focused on the relaunch of Microsoft sponsored diversity and inclusion events, including gender equality panel discussions to propel client awareness of company values.
• Led all stages of event management and logistics from concept to conclusion:- Cross-company strategy sessions, led team updates on marketing focus, real time tracking of client registrants / segment information.
• Sourced available event speakers through Customer First Program team; gathered content and prepared speakers.

Seattle, Washington, United States

• Identified and contributed to the delivery of new content strategies to invigorate client engagement awareness for Microsoft Search Advertising.
• Brokered budget-conscious management techniques to scale for marketing and sales teams in implementing technology for all phases of communications.
• Counseled the initial roll out of marketing campaigns, presentations and social media platforms to push sales and marketing strategies.
• Meticulously tracked post engagement analytics against KPI metrics including total customers engaged, book of business depth, adoption and RUI.

Fremont, CA

• Managed Endoscopic product line with the planning and successful execution of trainings, live demonstrations, and global clinical cases.
• Supervised all details and functions for industry tradeshows and companywide offsite events including, but not limited to: Booth plan/design, install/dismantle, product demos/transport/delivery and housing.
• Partnered closely with Sales and Marketing teams to establish event objectives, evaluated new show/event opportunities, and develop/managed event ROI models/measures.
• Drove product photo shoots, video content and subsequent field support materials (sales sheets, tech guides, white papers, etc.)
• Accountable for PR, social media, internal communications, and content development.
• Assisted with corporate branding, and manipulated graphic designs as needed.

San Jose, California, United States

• Drove all events planning processes, requirements and logistics through all event phases.
• Managed Hands-on construction of exhibit booth(s), packing/organizing of materials, coordination of freight/shipping/receiving. Supported team efforts and booth staffing requirements during events.
• Marshalled all resources, vendors and partners to successfully execute events – PR, product marketing, sales management, show services, shipping, labor, rentals, A/V, logistics, suppliers.
• Controlled long and short-lead deadlines and planning calendars, budgets and expenses.
• Maintained all tradeshow/event material assets (exhibit booths, signage, banners, lighting, presentation equipment, products, collateral, displays, and related).
• Partnered with Sales and external dealer/distributor/reps on global event and logistics needs.

Fremont, CA

• Managed all aspects of global tradeshow logistics and internal events (sales trainings, demo labs, in-house functions). Booth planning/design, registration, lodging, symposia, etc. (10+/yearly).
• Guided initial design, fulfillment, and distribution of marketing literature for three product lines.
• Contributed to design of new company website and launch (including online training modules).
• Tracked and resolved distributor contracts, with Legal and Sales departments.
• Customer Service: Managed trunk stock, RGAs, orders, and field product and literature requests.
• Handled sales report and contract analysis with VP Global Sales and Distributor Manager.

Sunnyvale, CA

• Controlled tradeshow and offsite meeting logistics for ENT business unit (product/literature shipment, booth schedule and layout, etc.) approximately 10+ shows a year.
• Used SAP to ensure payment of invoices to over 500 vendors and contracted physicians.
• Directed workflow, supervised external fulfillment company to distribute selling tools to domestic and Latin American sales force of over 60 direct reps and distributors.
• Oversaw development of sales assets (technique guides, datasheets, videos), funneled internal approval process, and provided weekly updates to both Marketing and Sales teams.
• Maintained marketing collateral inventory and updated high demand sales pieces online through three websites (sales sheets, technique guides, field news, clinical pieces, and videos).
• Assisted in the design and distribution of inside Sales communications (mailers, monthly newsletters, and marketing/clinical updates)

Palo Alto, CA

• Maintained customer databases for email blasts, client mailers, product inquiries, and lead gen.
• Supported VP of Marketing and staff of ten, sales force, OUS distributors, and clinical educators.
• Managed marketing collateral and its subsequent distribution to global sales force, distributors, clinical educators and outside vendors.

San Jose, CA

• Ran domestic tradeshow, symposium, and company events (10/yr) from Jan ‘02 to May ‘05.
• Supervised exhibit house on booth placement and design, graphic production, and show goals.
• Successfully handled all aspects of registration, planning, logistics, and housing for events.
• Synchronized and managed training site for global sales force at the University of Alabama which allowed prospective customers to demo company products proctored by existing physician users.
• Coordinated new hire sales training for field reps on AdvaMed guidelines and field grant requests.
• Created financial agreements committee and served as liaison that monitored and assessed grant requests between sales force and customer accounts.