Timothy O. Email & Phone Number

Singapore

United Kingdom, Singapore

I lead strategic business expansion and brand development for LiveScore in the Southeast Asia region, combining expertise in tech, media, and advertising innovation to drive growth for this multi-award-winning sports media brand. My role focuses on identifying and capitalizing on new business opportunities, leveraging market research, data analysis, and a deep understanding of the regional sports and media landscape. By developing comprehensive commercial strategies, driving revenue growth through innovative partnerships, and collaborating across teams to explore advertising innovations, I contribute to advancing LiveScore’s leadership in the sports media space. Passionate about the intersection of sports, technology, and media, I aim to create impactful solutions that elevate the LiveScore brand across this vibrant region.

Singapore

Promoted to dual leadership roles at Microgaming, I assumed the position of General Manager for the North Asia office, overseeing 70% of its APAC operations, while concurrently taking on the responsibilities of the Director of Growth and Marketing. This strategic shift necessitated my relocation to Taipei, where I played a pivotal role in orchestrating a successful merger and acquisition initiative alongside the group CEO. The integration of a key partner into the North Asia office marked a significant milestone in our expansion efforts.In addition to this, my leadership saw the implementation of innovative work policies, resulting in a remarkable 30% reduction in operational expenses while preserving a high-performance workforce. Guiding the organization through a transition from a single-market focus to a dynamic multi-market presence, I further leveraged my expertise in brand and marketing to propel Microgaming to a top-three standing among gaming software providers in key revenue-generating APAC regions. This journey also involved managing a sales and marketing team of 50, optimizing workflows through data-driven insights, and driving customer loyalty through innovative marketing initiatives, training programs, and enhanced communication standards across diverse brands and platforms.

Singapore

Managed the sales and marketing targets for a team of 50, overseeing account managers, business development managers, and customer support agents. Utilized qualitative and quantitative data to refine workflows and establish best practices for customer-facing teams. Drove customer loyalty and retention through the implementation of innovative marketing and engagement programs/tools. Conducted training and established standards to maintain high-quality communication across all brands and platforms. Improved client and customer experience by identifying challenges and recommending enhancements to product teams.

Central Singapore

During the impactful tenure at Harman, the transition from a distributor-focused model to a dynamic approach embracing digital, e-commerce, and PR strategies was successfully steered. This strategic shift, combined with a creative background in media and entertainment, played a pivotal role in significantly elevating the regional brand value.Under the leadership, the brand secured the top-selling position among wireless speaker brands in the region. Endorsement deals with influential figures and brands such as NBA, Demi Lovato, and DNCE were orchestrated, reinforcing the market presence. Noteworthy achievements include the boost in positive brand sentiments, the execution of a successful online-offline connect for enhanced consumer shopping experiences, and the reception of early job confirmation along with two salary revisions within a one-year stint.Heading a dynamic 14-member APAC Brand & Marketing team, direction was provided for content alignment with global strategy, successful localization of brand initiatives, and management of regional social media and global PR for a comprehensive online presence. Aligning goals and KPIs with global and local teams, engaging branding and tactical campaigns were orchestrated, delivering valuable data-driven insights through analytics and social listening. The innovative approach shaped 360 marketing plans, leveraging expert knowledge of digital technologies. Notably, a substantial $10 million USD marketing budget was managed, forging strategic regional relationships with media, influencers (KOLs), and key product reviewers, contributing significantly to Harman's successful marketing endeavors.

Singapore

Spearheading content marketing strategies, a key role was played in the regional success of the Korean hit series Running Man on PR and digital platforms. Leading a compact team, regional marketing and PR campaigns for Sony Pictures' pay TV brands and programs were orchestrated, including the successful launch of the joint-venture television channel, GEM, with Nippon TV across Asia. Recognized as the top-ranking staff at Sony Pictures Television Networks Asia in both 2015 and 2016, a promotion from Assistant Manager to Manager was earned within 1.5 years, alongside clinching two Promax marketing awards for impactful campaigns.At the forefront of marketing and communication campaigns for TV channels like Sony ONE, Animax, and AXN in regional and local markets, adept management of a substantial six-figure budget was ensured. Responsibilities included maintaining strong relationships with regional media houses and digital agencies, crafting locally relevant promotions through diverse channels, and handling all PR-related matters. This encompassed drafting press releases, facilitating media interviews, and crucially, tracking, reporting, and analyzing brand and channel performance. Leveraging paid-search and SEO marketing, brand reach was expanded to new customers, contributing to the overall success of the channels.

Singapore

Innovated bold and imaginative marketing strategies, including the groundbreaking 'Power Breakfast Show Strip-down,' which successfully transformed the brand and propelled the station into the top 10. Additionally, the station's online presence was managed by overseeing social media pages and websites, introducing Singapore's inaugural Whatsapp service for a local radio station. Cost-effective, large-scale marketing events, including outdoor movie screenings, carnivals, and roadshows, were orchestrated, leveraging strategic partnerships to maximize impact.The role involved overseeing station and DJ branding, encompassing tasks such as PR, media purchases, and coordinating photoshoots. Collaborating with diverse clients, both on-air and off-air marketing campaigns were executed seamlessly. Furthermore, close collaboration with legal, risk, and procurement teams occurred to formalize commercial partnerships. Taking charge of producing social and digital assets for brands, the crafting of original content for YouTube was included. Managing marketing and event budgets was a key aspect, alongside strategizing, executing, and optimizing digital media purchases, covering SEM, SEO, programmatic ad-buys, and Facebook promotions.

Singapore

Effectively spearheaded marketing campaigns for major entertainment events, boosting sales for renowned tours by Super Junior, SHINee, and Girls' Generation in 2010 and 2011. Notably, I launched the career of Henry Golding from Crazy Rich Asians and handled PR for Aaron Kwok. Additionally, I revamped the company's website for mobile-friendliness and pioneered digital and social media strategies for artists and FLY brands, expanding the client portfolio to prestigious brands like Porsche Design and Longines. Recognized for outstanding performance, I earned a double promotion within a year, achieving the highest ranking in the company and assuming a leadership role managing a team of seven PR and marketing professionals.Directed the publicity and branding efforts for FLY Entertainment, overseeing divisions in F&B, movie, and concert production, and managing 52 regional media personalities. Led comprehensive PR activities, coordinating press conferences, media events, and interviews while maintaining project timelines and budgets. Collaborated with sales and affiliated businesses to organize networking events, fostering connections with trade partners, clients, and business associates.

Singapore

Successfully delivering three long-form documentary programs for Discovery Channel, responsibilities encompass conceptualizing and developing concepts for TV networks and ad sales clients. This involves comprehensive research on subjects through various sources such as the web, on the street, library, and print media. The role extends to scriptwriting and structuring for factual programs, along with coordination with local fixers for overseas shoots.

Established in 2008, Engage Playhouse, a media production company I founded, initially focused on producing my debut short film 'The Release.' The company expanded its services to include corporate videos, TVCs, and other short films. Revitalized in 2021 in Taipei, Engage Playhouse now offers new services such as marketing and branding.Under my management, Engage Playhouse achieved notable success, directing and producing two award-winning short films recognized at film festivals. Additionally, I earned a producer accreditation for the Cannes Film Festival in 2010. Handling all business contracts, I secured productions for over 10 local and international brands, directing, writing, and producing TV commercials. Responsibilities included hiring and managing freelance production crews and securing sponsorship and investors for film production.Notable clients include Waterbom Int’l theme parks (Bali/TVC), JC Decaux International (SG/TVC), Youth Olympics Games (SG/Corporate), House of Seafood (SG/TVC), Cartigain (SG/TVC), Winwin (SG/TVC), 'The Release' (45mins/FILM), and 'Summer of Impermanence' (25mins/FILM). 'The Release,' based on a true story, marked a significant achievement, receiving rave reviews for being Timothy’s first movie in Hokkien and the first produced by Engage Playhouse, starring veteran actress Lin Liyun, Nick Shen, and Priscelia Chan.

As a resident artist, I scripted/directed/performed/stage managed for The Fun Stage's productions.Clients:- Health Promotion Board Singapore- City Gas- Hyflux- OCBC- West Coast CDC

- Wrote press release for media, press associations and select reviewers - Design publicity materials such as videos, posters, brochures - Build company brand name recognition- Maintain relationship with media and supporting partners - Manage performing Artistes- Copyedited print catalog and other promotional materials

Bachelor Of Arts (Honours) Mass Communication With Public Relations, Mass Communication/Media Studies, First Class Honours

Diploma, New Media [Media And Entertainment]