Tim Check Email & Phone Number

Asheville, Nc, Us

Asheville, Nc, Us

New York, Ny, Us

• Lead a 20-person team developing and executing custom branded campaigns for top pharmaceutical clients, driving significant revenue growth and solidifying our trusted partner status in the competitive healthcare marketing landscape.• Rebranded the team to better reflect its revenue impact, demonstrating a strategic understanding of brand positioning and communication.• Championed a data-driven approach to content creation, leveraging industry insights and market trends to develop targeted messaging that resonated with healthcare providers.• Played a critical role in new product development by translating brand concepts into impactful visual narratives.• Managed risk and ensured campaign compliance within the highly regulated pharmaceutical marketing environment, reducing quarterly risk by over $1 million

Asheville, North Carolina, Us

• Managed marketing strategies and implement B2C and B2B campaigns designed to facilitate growth and address product needs across multiple business units (retail, commercial, mortgage, and small business)• Oversaw marketing initiatives and investments driving profitable growth, sales, and visibility while managing $2.5MM annual budget • Implemented digital marketing strategies including SEO, website building, content development, media optimization and buying, social media, and organic marketing strategies• Lead team of 4+ external vendors and other third-party resources to develop, execute and monitor marketing campaigns including direct mail, email, digital, social, and in-branch merchandising• Managed content submissions requiring regulatory review to ensure compliant, thorough, and efficient evaluation in the highly regulated financial environment• Supervised marketing and advertising service providers including digital marketers, public relations firms, and other marketing and advertising firms for 44 locations across the Southeast𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Awarded “King of Collaboration” recognition due to ability work effectively across all business units while bringing 10+ initiatives annually from ideation to implementation • Initiated and provided clearly defined marketing timeline to address needs for multi-stage product development, rollout, and marketing impact for digital venture• Introduced, developed, and tested a centralized monthly lead generation program to provide CRE and C&I prospects for HTB Commercial Relationship Managers• Focused on working closely with Sales Team to develop cost-effective market-specific campaigns, including a program of press releases for commercial bankers that brought returns within 2 weeks• Established standardized marketing plans for organization-wide, increasing brand identity after commissioning a 3rd party review for analysis of customer awareness

New York, Ny, Us

• Led a team of 5 in designing the format of content and brand material including newsletters, event graphics, landing pages, marketing brochures, data sheets, white papers, digital, print ads, infographics, solution briefs, and other collateral pieces serving to better attract consumers to the brand• Attracted an engaged audience of 60+ million consumers and 800,000+ US practicing physicians and clinicians• Collaborated with senior brand marketing personnel to ensure the effective and efficient execution of design and production work in both offline and online brand marketing strategies and approaches for the 2nd largest provider of health and wellness online content• Partnered with sales and acquisition teams to conceptualize, design, and build cross-platform media for websites and online pages, search and social campaigns, and electronic marketing among other acquisition and awareness campaigns• Identified strategic partnerships, building strong networks with key thought leaders in the market and monitoring industry developments that stood to impact the business 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Developed and implemented 2018 HCP marketing strategy using digital and traditional media, resulting in $12MM+ in incremental prescriptions for Amgen Prolia nationally• Launched 9 MPT products, provided pre-launch product assessment and post-launch trouble shooting• Identified and recommended organic sales opportunities for client campaign renewals and incremental business resulting in $10M+ annually• Managed $40MM+ book of business and 75+ accounts, totaling more than half of HCP revenue • Promoted from Assistant Brand Manager to Brand Manager and then to Senior Brand Manager throughout tenure based on proven and successful track record and interpersonal strengths

Charlotte, North Carolina, Us

• Led restructuring of locally manufactured custom clothing program for $20M company that imports and distributes the highest quality Italian bicycle equipment and other goods to the US market • Oversaw DTC marketing efforts, automated ordering, data input, and banking functions through development of a new dedicated website 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Created nationally recognized carbon recycling program that keeps 500+ pounds of carbon fiber waste out of the landfill annually• Awarded “2012 Mecklenburg County Wipe Out Waste Small Business of the Year Award,” increasing community involvement and awareness by partnering with local organizations• Increased revenue by 55% in the fourth year of the program, reducing turnaround time from 7 to 5 weeks• Championed detailed analysis of sales data to enhance forecasting of production cycles/delivery timelines

• Implemented social media efforts and drove improvements across multiple channels that increased sales 11%, resulting in company achieving highest sales in 20+ year history• Creative, driving force behind marketing events reaching 75,000+ potential customers annually to bolster local market-share and support cycling community• Led community outreach presence that included teaching bicycle safety to local elementary students, faculty, and parents• Worked closely with vendors and suppliers to optimize inventory levels and ensure proper sell through• Monitored market trends, solicited customer feedback, and drove open lines of communication with outside sales representatives to maintain timely and appropriate product lines

• Developed and implemented a new marketing plan to include internet, email, direct marketing, public broadcasting, print ads, and community involvement• Restructured 11-year-old pricing policies resulting in a 60% increase in profit and greater consistency in quoting and bidding of jobs• Drove implementation of computer aided design software• Influenced artist development that led to new product offerings such as kiln formed glass tiles and jewelry

New York, Ny, Us

• Led training and process resolution during implementation phase of new Merrill Lynch financial business group• Took initiative to develop and automate tracking of daily summary data and acted as subject matter expert for U.S. and U.K. business groups

Beaverton, Or, Us

• Drove all aspects of operations including profit and loss accountability, development of procedures and programs, implementation of policies, hiring/staff development, staff scheduling, customer relations, marketing, and inventory control• Assumed diversified positions of leadership inclusive of serving as a trainer for company wide POS (Point of Sale) rollout, as a project manager leading the opening of all new stores and remodels, and as a subject matter expert sent in to drive sales and restore policy and procedure adherence in transitional and poor performing retail locations• Selected as Go Team Project Manager to direct all on-site aspects of opening new store locations, coordinating buyers, merchandising teams, freight companies, and store management to ensure proper inventory levels, meet visual guidelines, and drive initial sell through• Provided policy and procedure expertise and user feedback to the Operations Team while developing a new Nike Retail Point of Sale system• Drove sales, led employee training, and created an environment committed to providing a premium customer experience• Received Nike “Milestone Award” for outstanding job performance

Post-Baccalaureate Certificate In Business Administration And Management

Bachelor Of Arts

Graduate Coursework In Business Administration

Coursework In Data Science And Business Analytics

Education record