Tim Larocque Email & Phone Number

Ottawa, On, Ca

Ontario, Canada

As Senior Regional Sales Manager at MSPbots.ai, I drive business growth and partner engagement within the Managed Service Provider (MSP) ecosystem, focusing on achieving monthly MRR (Monthly Recurring Revenue) targets and expanding market reach. My role includes conducting technical demos to showcase product value, delivering customized solutions for MSP-specific needs, and building strong, long-term partnerships through a consultative approach.Key Contributions:- Achieving and Surpassing MRR Goals: Consistently met and exceeded monthly MRR targets through a value-driven sales strategy tailored to the unique needs of MSP clients.- Leading Technical Demos: Conducted impactful demos that highlighted product capabilities and aligned solutions with client objectives, contributing to a high conversion rate.- Strategic Partner Development: Established and nurtured partnerships with leading MSPs, generating sustained revenue opportunities through targeted upsell and cross-sell strategies.- Sales Methodology Expertise: Utilized advanced SaaS sales techniques, including Sandler and consultative selling, to understand client pain points and deliver tailored solutions that boosted contract value and client satisfaction.

As Senior Partner Development Manager at ScalePad, I led a portfolio of 300+ partners to drive significant revenue growth and foster enduring relationships within the Managed Service Provider (MSP) ecosystem. Through strategic partner engagement and innovative sales initiatives, I focused on building value-driven partnerships that enhanced client satisfaction, retention, and growth.Key Contributions:- Revenue Growth through Strategic Upselling: Developed and executed targeted upsell and cross-sell initiatives that boosted partner-generated revenue by over 20% within the first year, adding substantial value for partners and ScalePad alike.- Effective Partner Enablement Programs: Spearheaded a comprehensive partner enablement framework, including tailored training sessions and sales resources, which amplified partner engagement and drove a 30% increase in partner-driven sales opportunities.- Strengthening Partner Retention and Loyalty: Cultivated high-trust relationships by providing ongoing support and customized solutions, achieving a 25% increase in partner retention rates and reducing churn significantly.- Data-Driven Insights for Optimized Sales Performance: Leveraged analytics to monitor partner performance, identifying growth opportunities and optimizing engagement strategies to improve partner productivity by 15%

Ottawa, Ontario, Canada

As Founder and Broker of Record at Greenkey Realty Inc., I built a client-centric real estate brokerage that revolutionized the local market with a socially responsible, virtual service model. Driven by a commitment to innovation and exceptional client care, Greenkey Realty quickly achieved exponential growth and established itself as a trusted brand in the Ottawa area.Key Achievements:- 300%+ Year-over-Year Sales Growth: Developed and implemented a strategic growth plan that positioned Greenkey Realty for success through targeted marketing, referral networks, and a client-focused approach that fueled sustainable growth.- Pioneering Virtual Brokerage Model: Designed a virtual and socially responsible real estate model that reduced costs for clients and enhanced service efficiency, setting a new standard for accessible, tech-enabled real estate services.- Comprehensive Operational Leadership: Managed all aspects of business operations, from P&L to compliance and marketing, ensuring Greenkey operated with seamless integration across functions and maintained a consistent brand experience.- Unparalleled Client Loyalty: Cultivated lasting client relationships through relationship-building and personalized service, achieving high referral rates and a strong foundation of repeat business.- Visionary Adaptation to Market Needs: Evolved Greenkey’s services to stay ahead of market trends and client expectations, creating an adaptable, forward-thinking brokerage that resonated with modern clients.

Ottawa, Canada Area

At The Herjavec Group, a leading cybersecurity firm founded by renowned Shark Tank investor Robert Herjavec, I managed high-stakes Federal and enterprise accounts with a seven-figure quota. My role involved driving revenue growth through SaaS security services, networking, storage, and advanced cybersecurity solutions tailored to the needs of Canada’s top governmental and enterprise clients.Key Achievements:- Managed Seven-Figure Quota: Successfully met and exceeded a seven-figure quota by providing customized SaaS security, networking, and cybersecurity solutions to critical federal accounts, including National Defence and CSIS, as well as leading enterprise clients.- Technical Lead for Product Demonstrations: Acted as the technical lead in Ottawa, conducting in-depth product demos that showcased the unique benefits and capabilities of our solutions, building credibility and driving client trust.- Strategic Solution Selling: Applied a consultative approach to understand complex client needs, positioning The Herjavec Group’s solutions to address challenges in IT governance, compliance, and cybersecurity.- Vendor Partnerships and Integration: Partnered with top vendors like IBM, RSA, Cisco, and McAfee to deliver comprehensive solutions that aligned with client needs for Governance, Risk, and Compliance (GRC), ITIL, and cybersecurity standards.- Built Strong Client Relationships: Developed and nurtured relationships with high-ranking decision-makers in federal and enterprise accounts, achieving high client satisfaction and setting the foundation for repeat business and referrals

As Vice President of Sales for Interwork Technologies in Canada, I led the sales team to achieve record-breaking growth while managing strategic vendor relationships and overseeing a $15M revenue target. My leadership focused on expanding our offerings, building robust partnerships, and fostering a high-performance sales culture that positioned Interwork as a preferred distributor in Canada’s tech landscape.Key Achievements:- Exceeded $15M Revenue Target: Achieved and surpassed the $15M annual revenue goal by leveraging a strategic approach to high-value sales and deepening vendor alliances that met Canadian market demands.- Expanded Partner Network to Record Highs: Grew our partner logos to unprecedented levels, establishing Interwork Technologies as a trusted partner for top technology vendors across Canada, and significantly expanding market reach.- Pioneered New Revenue Streams in VoIP and Storage: Spearheaded expansion into VoIP and storage solutions, diversifying revenue streams and aligning Interwork’s portfolio with evolving technology needs, driving competitive advantage and additional market share.- High-Performance Sales Leadership: Built and led a top-performing sales team through targeted training and development, fostering a culture of accountability and excellence that delivered consistent year-over-year growth.- Strengthened Vendor Relationships for Strategic Advantage: Cultivated partnerships with industry-leading vendors, securing favorable terms, exclusive offerings, and enhanced support that translated into tangible value for our partner network.

As Director of Business Development & Marketing for North America at Interwork Technologies, I led initiatives to expand vendor partnerships, drive new business development, and optimize channel marketing efforts. My role focused on adding high-impact vendors, increasing sales through targeted business development, and managing vendor-funded positions to maximize our market influence and growth.Key Achievements:- Expanded Vendor Portfolio: Successfully added new, strategic vendors to Interwork’s North American portfolio, diversifying our offerings and enhancing our market presence in key tech verticals.- Increased Sales through Targeted Business Development: Drove sales growth by implementing targeted business development strategies, increasing revenue from both existing and new vendor relationships across North America.- Channel Marketing Leadership: Managed and optimized channel marketing initiatives, coordinating closely with vendors to create co-branded campaigns that boosted brand visibility, product awareness, and sales outcomes.- Optimized Vendor-Funded Positions: Developed and managed vendor-funded positions, leveraging vendor support to create focused roles that enhanced partner engagement and contributed to measurable sales increases.- Strategic Relationship Building: Cultivated and strengthened long-term relationships with top vendors, positioning Interwork Technologies as a valued partner in North America and creating new revenue streams aligned with market demands.

Toronto, Canada Area

As Director of Partner Programs at Level Platforms, I played a key role on the management team, leading initiatives that drove partner success and optimized the adoption of our managed services technology. My focus was on developing and delivering enablement programs, providing essential feedback from partners, and equipping our MSP (Managed Service Provider) partners with best practices that aligned with their business growth goals.Key Achievements:- Strategic Leadership in Partner Enablement: Led the development of comprehensive enablement programs that equipped partners with the knowledge, tools, and resources to transition successfully from break-fix to managed services, establishing Level Platforms as a trusted advisor in MSP transformation.- Key Contributor to Management Team: Served as a critical member of the management team, shaping strategic initiatives that improved partner satisfaction, operational alignment, and program effectiveness.- Proactive Partner Feedback Integration: Established a structured feedback loop with partners, regularly gathering insights and aligning program improvements to meet evolving partner needs, resulting in higher satisfaction and retention rates.- Best Practices and SLA Development: Created and standardized best practices around service-level agreements (SLAs), pricing models, and marketing strategies, enabling partners to strengthen their own offerings and build competitive advantage.- Strengthened Partner Relationships and Engagement: Fostered long-term relationships with key MSP partners, enhancing their commitment to Level Platforms’ solutions and promoting a collaborative culture of continuous improvement.