Tim Matheson Email & Phone Number

Pleasanton, Ca, Us

Lead new business initiatives for prospective and current customers across Veeva's commercial cloud and medical cloud product suite, including CRM, Content Management, DAM, Master Data Management, Data Warehouse, Field Territory Management, and Modular Content. Projects include implementations, integrations, migrations, data optimization, health checks, application optimization, UX, custom and technical solutions across commercial operations, IT and marketing. Lead solution design, project scope development, pricing and contracting.

Pleasanton, Ca, Us

Veeva Systems Inc. is a leader in cloud-based software (SaaS) for the global life sciences industry. I support customer success by making Veeva Commercial Products “sticky” through optimizing our customer’s technology, people and processes. I led executive level global customer engagements in:• Digital Transformation• Customer Experience• Sales Optimization through next best action• Multichannel Optimization• Marketing Execution• Governance• Change Management• Analytics

Profile: Global brand services agency that delivers locally relevant, consistent brand experiences across all media and markets. • Partnered with business development, finance, legal, operations and marketing to align Tag’s offerings across Martech, creative, and production services with prospective customers’ business objectives, from solution design through implementation. Led pricing and compensation model development. • Co-led new business activity for Alcon Laboratories USA through RFP process beating eight contenders. Resulted in Agency of Record (AOR) status for US creative execution and production across all media based on an integrated marketing technology platform. Led discovery, solution development, pricing, and sell-in of future state solution to Alcon’s executive leadership team.• Developed solution to migrate an in-house direct marketing agency to a nearsite / nearshore / offshore solution to deliver significant savings for Time Inc.

• Led new business engagements from initial contact through implementation and steady state management of accounts, partnering with legal and finance on contract and commercial terms. Resulted in securing Direct Energy, Merck Consumer Care, and DeVry University.• Spearheaded cross-divisional relationships with Merck, resulting in AOR status for global adaptation, transcreation, and production services across digital, broadcast, and print for Merck Consumer Care. This win represented Tag Worldwide’s first full-service, global pharmaceutical account.• Created business case and requirements definition for creation of dynamic, digital banner product utilized globally by Jaguar, Land Rover, and Hilton Hotels.• Initiated the design and development of new Tag production services resulting in $1.8M year one incremental revenue. • Led cross-functional team responsible for establishing and managing a stand-alone onsite agency through a joint venture partnership with CHI&Partners for Direct Energy. Solution focused on building an efficient onsite execution agency through leveraging Tag’s marketing technology platform and methodologies. Achieved 36% in cost savings of non-working dollars and consistent branding across all divisions and media. • Conducted assessment of digital department and search for new department head to improve quality and better align services to expanding client needs.• Oversaw relationships for several accounts including Merck Consumer Care (Global), Jaguar NA (US & Canada), Land Rover NA (US & Canada), Direct Energy, Reebok (Global), and DeVry University.

Boston, Ma, Us

Profile: Consulting firm that optimizes people, process and technology to improve marketing efficiency and effectiveness. • Launched and co-led the client/agency relationship management practice focused on enabling companies to execute marketing communications initiatives with greater efficiency and effectiveness through the application of agency management best practices, agency search and selection, and optimizing compensation terms with external agency partners. Responsibilities included P&L ownership, new business funnel development, and project delivery.

Boston, Ma, Us

• Provided marketing operations consulting services for numerous clients assessing the people, processes, and technology employed to manage and deliver marketing activities. Projects included Marketing Resource Management (MRM) software implementations, application of lean Six Sigma, marketing technology optimization, process design, and organizational design.• Consulted in a team format on an organizational transformation project for the TJX Companies marketing services department. Project deliverables included the development of a flexible resource model, re-design of the departments’ organization structure, process re-engineering, standard operating procedures (SOPs), legacy marketing systems analysis, selection of a creative production management system, key performance indicators, service line agreements, and definition of departmental roles. Achieved increased productivity of 27%.

Bachelor Of Arts (B.A.), Public Relations/Image Management

Mini-Mba Digital Marketing

Education record