Create & lead the development of a new consumer focused multi-million dollar digital weather news service available across desktop, mobile & connected TV’s, capitalizing on the growing over-the-top (OTT) audience while disrupting traditional weather news sources.• Architect of the award winning Cablefax Connected TV digital platform with over 2,000% increase in annual revenue in 3 years. • Management of all aspects of a new digital business including design of a ‘High Availability’ system & multiple digital ad networks monetizing all video on demand & live streams.• Directly responsible for negotiations, launches & ongoing management of all accounts with partners like Sony, Samsung, Microsoft, Roku, Kaltura, DirecTV, DISH, YuMe, FreeWheel, SpotX & others resulting in ~20 million monthly paid impressions.• Day to day hiring, training & management of internal & external Agile centric cross-functional development resources while successfully prioritizing & achieving key deadlines delivering hundreds of millions of monthly data points. • Leverage learnings & skillsets for ideation & development of new video centric digital products & services allowing for further business expansion & future offerings.

• Increased revenues by securing new distribution through multiplatform network launches in North America• Developed new business opportunities with TV, Mobile and PC manufacturers, negotiated all business terms and execution/management of all agreements• Implemented proactive multi-level touch point strategy, while selling-in new products and services, and creating marketing acquisition, upgrade and retention initiatives• Conceive, develop, and implement new product content enhancements/pricing/packaging for traditional and non-traditional distribution, including all forecasting, budgeting and marketing

• Doubled all subscriber growth and increased revenues 55% in less than 10 months• Developed and implemented local targeted marketing acquisition initiatives and media overlay strategies to drive tune-in, acquisition, upgrade and retention with significant ROI• Spearheaded research initiatives into Spanish-language family audience segments for resulting in a complete consumer/business brand re-launch • Only employee retained by Olympusat, Inc. post acquisition

• Responsible for the development, forecasting, launch and reporting of new pricing and packaging strategies on $250mm product line with year one gross revenues of $200mm and lowest churn rate of all products offered.• Identified, defined, developed business cases and implemented new features and services within several product lines resulting in net revenues close to $5mm in year one of launch and recognized product and organizational simplification opportunities resulting in consumer and company benefits.• Implemented company wide strategy for new product and service delivery, which included identification of new business opportunities (NBO), definition of service delivery flow and 4 P’s (PDD), systems operational documentation (BRD) and go-to-market plans (GTM) to ensure executive level buy-in and organizational readiness.

• Recognized, developed and launched new core and Hispanic customer video pricing and packaging products to compete with increased competitive landscape while adhering to strict contractual, regulatory and technical parameters. • Identified customer lifecycle across multiple products and develop strategies designed to increase customer loyalty while reducing churn and increasing ARPU, secure funding for implementation through Sr. Management, and deliver post-campaign analysis.• Worked as team lead with all channels of the business to implement, execute and report on national acquisition and upgrade campaigns across all products. • Managed $35mm corporate Marketing budget in decentralized environment, which includes corporate allocations, contractual co-op funds and the Key Partner Program.

• Product expert on DVR, HDTV and iTV providing guidance on local market launches while tasked to create, implement and report on strategic marketing campaigns designed to drive acquisition, upgrade and usage across multiple markets and customer segments.• Developed business case, acquire senior level buy-in, develop launch process, and implement marketing/communication tactics on new and existing iTV and DVR consumer products.

• Identified new economic revenue sources, evaluate business models, and develop business plans while ensuring maximum return on investments by concentrating on positive EBITDA, increasing ARPU and reducing churn.• Successfully developed business requirements, managed development and launch process for new consumer products.• Designed communication, marketing, training and launch plans for the deployment of all interactive products for more than 9mm customers, 15k employees and 25k points of sale nation wide within a $1.5mm marketing budget.