-Monitor output and quality of produced work-Support with developing & presenting SEO strategies-Support and conduct research, analysis and content for new and ongoing business pitches-Manage and resolve issues and know when to escalate-Attend planned meetings and identify opportunities for organic growth-Be accountable for SEO campaigns-Competitor audits, keyword strategies, on-site recommendations, technical audits and off-site strategies-Oversee robust SEO reporting-Maintain awareness of industry/niche and competitor's online marketing activity to make informed recommendations-Identify opportunities to knowledge share and cross skill within the team

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)- Implement link building campaigns in coordination with client SEO goals- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments- Research and administer social media tools in support of clients’ social media strategy- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals- Monitor and evaluate search results and search performance across the major search channelsCommunication to team and management on project development, timelines, and results- Work closely with the other team members to meet client goals

Responsibilities:- Research , devise and manage unique SEO strategies for a range of clients in a host of industries- Manage all aspects of the agency’s SEO offering, including on-site techniques, link building, blogging, content marketing, online PR, technical SEO – crawl errors, data mark up, xml sitemaps etc- Carry out SEO reviews for key clients, focusing on both on-page and off-page SEO – deliver technical documentation for on-site recommendations- Manage a team of SEO Executives to deliver effective campaigns for clients- Work with the Content Manager and Social Media Manager to devise an effective digital strategy which works across a range of platforms- Work with your team of SEO Executives to monitor clients’ backlink profiles and take action as necessary to protect against algorithmic penalties- Work with the Business Development team to devise effective SEO pitches to potential clients- Work with your team of SEO Executives and use Google Analytics and other analytical programs to deliver key campaign performance reports to clients on a monthly basis- Co-ordinate with the PPC manager to ensure effective keyword targeting and landing page structure

Main responsibilities: Campaign strategy- To ensure that all client accounts managed by you have a robust technical strategy in place,together with specific performance targets and objectives tailored to meet or exceed thebusiness and commercial expectations of the client- To manage advanced SEO strategies for high value clients- To identify opportunities and demonstrate the impact of recommendations to clientsKPIs and reports- To measure the effectiveness of the campaigns across your assigned client accounts. To achieveall smart objectives per campaign by measuring against key performance indicators as agreedwith the account management team and the client- To use a variety of proprietorial and third party tools to compile and draw insight from bothcompany-specific, sector-specific and generic industry data, in order to better understand usertrends and behaviour and add context to the performance on each account- To produce monthly reports for clients containing a robust description of monthly activity,suitable advice and recommendations and a clear summary of performance against the keyperformance indicators and metrics agreed with the client- To ensure all reports are of a top quality written standard and adhere to Go Cleaners brand styleguidanceAnalytical and technical- To carry out monthly SEO maintenance for a number of assigned on going client accounts,ensuring the efficient day-to-day management of these campaigns- To carry out detailed initial SEO consultancies/audits for assigned new customers as required- To recommend on-site and technical changes and to carry out ‘hands-on’ changes whererequired- To carry out Audience Identification and Search Intent consultancies for assigned newcustomers

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.