Tim Nelson Email & Phone Number

San Jose, California, United States

Communications lead for TomTom’s enterprise business unit, with a focus on broadening awareness in North America and among key customer segments. Reported directly to global head of marketing and managed two direct reports in the U.S. and Europe to enhance the brand’s image.

Minneapolis, Minnesota, United States

Developed, executed and measured communications programs to explosively grow Arctic Wolf’s pre-IPO profile among customers, media, employees and partners – with an emphasis on media relations, social media and executive communications for this rapid-growth company.Led external and executive communications for key company moments, including fundingrounds, M&A activity, workplace awards, product updates, executive appointments and more –driving positive press coverage as well as internal alignment with organizational objectives.Developed and led thought leadership programs for C-level leaders with placements in FastCompany, Forbes, TechCrunch and other top-tier outlets.Drafted and edited press releases, executive talking points, internal updates, media pitches,social media copy and other long-form content across multiple corporate channels.Maintained strong partnerships with internal and external stakeholders, including agencypartners, to deliver a unified strategy and consistent messaging across channels.

Greater Minneapolis-St. Paul Area

Responsible for strengthening and protecting RBC’s brand and reputation through employer brand content, PR, issues management, executive communications, video storytelling and social media.Developed external and employee-facing communications centered around key moments andissues for RBC, and delivered content to align with corporate and enterprise initiatives.Collaborated with the U.S. CEO on a proactive and long-form social media content strategy –resulting in record engagement from employees and external audiences.Developed and led a communications strategy to support the U.S. CTO in highlighting RBC’senterprise transformation and Salesforce migration. Results include event appearances,thought leadership content, media placements and internal content.Partnered directly with head of financial advisor recruiting to launch a PR, social and videoseries focused on RBC’s strategic approach to recruiting – leading to 200+ media placementsin one year, 80,000 impressions on social media channels, and record recruitment in 2020.Introduced new, multi-channel storytelling methods across various external and internalplatforms, including company intranet.Managed one direct report, including through annual reviews and development cycles.

Minneapolis

Employee-owner at this PR and strategic communications agency, with a proven track record of building, leading and measuring storytelling programs for companies in the B2B, tech, manufacturing and engineering sectors.Built and maintained strong media relationships across categories, leading to hundreds of local,trade and national placements for tech companies and supporting clients’ business priorities.Executed a global storytelling and media relations program for a publicly traded manufacturingcompany and established a thought leadership platform for its CEO – with national media placements, awards and speaking opportunities highlighting the transforming sector and the positive performance of this category leader.Planned and executed communications strategy and activation for a Pentair spinout, including through executive communications, PR and employee communications – driving a new engineering company’s message and priorities across internal and external channels.Led crisis communications, customer communications and executive messaging for a data storage client during the retirement of a legacy product.Created and managed budgets, KPIs, scopes and year-end reporting for teams and clients.

Minneapolis

Led account management, PR and content programs for clients in B2B and tech sectors, with proven experience in developing programs in support of key business priorities.Executed media relations for global SaaS and tech companies, leading to year-over-yearincreases in media presence and share of voice in target publications.Drove media relations strategy for medical cannabis startup during novel state cannabisprogram launch, resulting in daily media coverage and regular press conferences.Created meaningful, inspiring content around key moments for tech clients – supportingproduct launches, customer announcements, thought leadership programs and case studies.

Greater Minneapolis-St. Paul Area

Co-founded company and drove triple-digit growth over three years. Produced corporate documentaries and led PR and content initiatives for companies in the medical device, tech and financial services sectors.Partnered closely with business leaders and executives to translate corporate strategy into content andvideo programs that drove business results.Delivered page-one media coverage to multiple clients in local business and trade publications leading toincreased exposure and awareness among key stakeholders.

Master Of Arts - Ma, Strategic Communication

Ba, Broadcast Journalism And Film Studies

Master Of Arts - Ma, Strategic Communications