I lead brand marketing communications initiatives for a precision manufacturer.

I managed a wide portfolio of marketing communications for Massachusetts' largest private landowner, Cowls farms more acres than any other agricultural producer in Massachusetts and is recognized nationally as a land conservation and stewardship leader, with over 5,500 acres permanently conserved as working forests. Cowls is a leading host of sustainable alternative energy projects, with large solar farms in Shutesbury, Amherst, and several more projects in the works.

I led brand and marketing communications projects in the B2C and B2B spaces for an international precision manufacturing firm with annual sales $20M+. • Owned B2B initiatives including trade shows, product launches, catalogs/brochures, copy • Owned B2C initiatives including social media, video production, email campaigns, web, press relations and influencer network • Primary copywriter and video creator

Michael Kittredge Organization, Leverett MAProvided a full suite of mar-com services to a nationally known retired business leader and his multifaceted family organization. • Managed public affairs/media relations; produce speeches, talking points, press briefings, etc.• Co-founder of "Sounds of Recovery," a new nonprofit promoting music therapy, for which I was responsible for brand awareness, marketing strategy, web presence and content, etc.• Video producer/writer/editor for archival, entertainment and instructional videos• Managed graphic design services; created copy, led projects including books, archives, etc.• Producer/manager for special events up to 400 persons including all aspects of entertainment booking and management • Ghost writer for employer biography, “The Candlemaker”

MARKETING COMMUNICATIONS DIRECTOR 2009-2014Kringle Candle Company and Farm Table Restaurant, Bernardston MAAligned marcom, B2B and B2C advertising, public affairs and tourism promotion for national startup. Created/managed campaigns to boost brand to $4.7M in first year sales and $8.3M in second year.• Led B2C and B2B advertising, negotiated media and maintained budget oversight for B2C• Developed creative and managed design team for television, radio, print and outdoor advertising• Managed media/governmental relations and was primary company spokesperson• Writer/editor: produced speeches, white papers, PowerPoint, talking points for top management plus all web and print content, catalogs, brochures, newsletters, etc. • Social media writer and co-manager for Facebook/Instagram and managed online reputation • Video producer/writer/editor for television advertising, training and archive pieces• Event producer/manager; trade shows, VIP tours, open houses, sales seminars, etc.

CORPORATE COMMUNICATIONS DIRECTOR 1990-1999Yankee Candle Company, Deerfield MALed mar-com, tourism promotion, events and special projects for category-leading consumer-goods company. Developed campaigns, promotions and events that boosted flagship attendance to 2M+/yr. and motor coach visitation by 1000% in 5 years.• Responsible for all B2C advertising; negotiated media and maintained budget oversight• Led public affairs and served as official company spokesperson on many topics• Video writer/co-producer for television advertising, product knowledge and training videos• Writer for all web content, catalogs, newsletters, media releases, etc.• Event producer/manager; trade shows, tours, open houses, sales seminars, promotions, retail launches, etc.• Managed outside PR agency for special projects• Awarded “Regional Marketer of the Year” by MA Office of Travel and Tourism• Created “Howdy Awards for Hospitality Excellence” for GSCVB (below) while serving on that organization’s Board of Directors• Media advisor/trainer fo Executive Committee• Coordinated company philanthropy and special community relations programs