Tim O'Connell Email & Phone Number

Greater Atlanta Area

Responsible for the development, leadership, and overall strategy of GPB’s Corporate Sponsorship team. This group creates multi-platform marketing solutions for local, regional, and national companies who value the “Halo Effect” associated with supporting Public Broadcasting. GPB’s corporate sponsors connect with a highly engaged, loyal, and affluent audience that is open to receiving their message because GPB delivers quality programming in ways they want to consume.Based in Atlanta, GPB Media is a multi-platform content provider consisting of an Emmy award winning statewide network of nine PBS television stations, eighteen NPR radio properties, multi-faceted online digital business with GPB.org, and on the go with mobile apps – GPB Atlanta, GPB Georgia, and GPB Sports.GPB’s mission is to create, produce and distribute high quality programs and services that educate, inform and entertain our audiences and enrich the quality of their lives.GPB’s education service is Georgia's electronically delivered classroom for all Georgia learners, and Georgia educators' source for top-quality multiple media educational products and services. With a network of 2,428 satellite dishes, GPB broadcasts educational video programming to every public school, regional library, adult technical education center, youth development center, and public college and university in Georgia, serving over 115,000 teachers and approximately 1.6 million students across the state via satellite, the web and open-air broadcasts.

Greater Atlanta Area

Performed complex hybrid role to develop and grow existing regional and national corporate partnerships with local AHA offices in the Southeast, bringing on-board companies with capacity and geographic footprint to execute national cause marketing campaigns and programs that raised funds to support the mission of the AHA.Collaborated with national account management team to raise significant revenue by leading field implementation with AHA Southeast office staff for cause marketing campaigns with key accounts Macy’s “Wear Red Day Pin Sale”, Belk “Our Heart to Yours”, and Ross Stores “Help a Hero” campaign to support CPR in schools.Provided ongoing development of robust pipeline for new partnerships with Aflac - sponsorship of AHA Fit-Friendly Workplace Program, TracFone Heart360 Mobile App development, Tractor Supply Company, and International Paper. Served as national lead and coach for local offices within Southeast for launch of Pilot “Life is Why We Give” campaign focusing on local multi-location retailers.Worked with local staff, to conduct risk assessments of potential sponsors, using Corporate Relations Policy to mitigate potential damage to AHA reputation through unfavorable publicity.

Greater Atlanta Area

Led high performing 18-person national corporate development team in successfully building best in class partnerships with Fortune 500 companies executing cause marketing programs such as... ● MasterCard/Home Depot Energy Awareness Month Campaign● Energizer and Cal Ripken Jr. go to bat for neighborhoods in need - "Now that's positive energy"​● Subaru "Share the Love"​● M&M's "M Prove America"​● Barnes & Noble College "Build a Future with Habitat this Academic Year"​● Wayfair "You Get, We Give"​● Valspar "Love Your Color Guarantee Project"​● Valspar "Hands for Habitat"​ - Celebrity supporters from film, television, sports created handprints with Valspar paint, and conducted online auction for disaster relief _________________________________________________________________________________Strategic multifaceted partnerships supporting national and international programs:● Delta Air Lines - "Force for Global Good"​ domestic and international employee volunteer building and marketing program featuring specially painted Boeing 767 with Habitat logo and colors, Sky Mazine featured Habitat articles, and in-flight Habitat videos ● Lowes - As underwriter of the "National Women Build Week"​ Lowes has trained thousand of volunteers in homebuilding skills. Since 2003 Lowes has committed nearly $40 million and countless thousands of employee volunteer hours ● Nissan - Commitment supports Habitat's disaster response, sustainable building efforts and actively engages Nissan employees, dealers, and owners to volunteer with Habitat● Valspar - Founding partner of Habitat for Humanity's "A Brush with Kindness Program". Supplies Gift In Kind paint for all Habitat houses built in the U.S.● Whirlpool - In addition to major cash contibutions, the company has donated more than 140,000 ranges and refrigerators to homes built in North America and Europe.● The Home Depot - Financial and volunteer support - Veterans Program.

Greater Atlanta Area

Successfully led 12 office national sales team developing and selling advertising, marketing, promotional, and sponsorship programs for the Atlanta Braves Radio Network, WGST AM, WUBL FM, WKLS FM, WWVA FM, WBZY FM, Music Midtown Festival, Georgia News Network, and corresponding digital assets. Created and developed comprehensive sales strategy, product positioning, inventory pricing, use of qualitative, quantitative, audience research to distinguish value proposition for advertisers and their agencies.Spearheaded national launch of the company's first Hispanic radio station generating highest year over year revenue growth within the cluster.

Led team of eight local account executives, and national sales manager to grow and preserve position as the number one revenue producing radio station in the market.Elevated sales team skills through training, restructured roles, recruited, hired new representatives, and coached top talent. Developed advertiser appreciation pre-concert VIP "green room" events. Result was increased advertiser retention and customer loyalty within the media buying community.

Boosted revenue rank and share from 3rd to 2nd place taking 15.4% share of market leading two local teams and a national sales manager.Developed internal "Spec Spots Sell" program - key new local/direct business driver resulting in year over year revenue growth by adding new accounts, increasing sellout, and raising demand on inventory.