Responsible for Product design organization of 40 Product, Service & Content designers and UX Researchers.

Advising Starcart on digital first brand design. Starcart is smart shopping assistant that connects users to relevant stores and products they want to buy.

- Lead Product design at Wolt, a design organisation of 28 people spread across Product design, UX research, and Content design- Set up UX Research and Content design practices. Integrated them into the product development cycle- Grew the team 2,5x throughout a rapid growth phase- Transitioned Design org from a team to team of teams- Introduced Design managers. Mentored first time managers

- Lead Product management & Product design for Starship marketplace’s Consumer side. Built tools to support consumer side.- Responsible for strategy & execution of consumer service end-to-end in collaboration with Engineering, Business, Marketing, Operations- Collaborated with Business Development and others to drive our business on our sites- Set up Offering team to help merchants bring their offering into our service

- Lead Starship Product design team. Set up & ran design practice- Product management for Starship consumer app. Built and launched a new service from zero. - Drove strategy & day-to-day agile development work for Starship consumer service- Creative & Design Direction for Starship brand and services

Visiting lecturer on Digital Design, Materials, Visual Identities, Packaging.

Consulting and supporting Reaktor Ventures’ portfolio companies with their branding. Ventures invests in the best startups of the Nordic region.

Breakthrough solutions across diverse mediums spanning from digital to physical. Has lead teams for Finnish & US based clients across diverse industries.

Identity design, editorial design and art direction.

- Lead award-winning brand identity projects for corporate & cultural clients in Finland and the US.- Responsible for design teams working for clients such as Fazer, AIA NY, Espoo Blues, Duracell Powermat among others.- Art direction for brand photography- Design direction for various typographic projects, including Stockmann Sans (in collaboration with Teemu Suviala)

Brand identities for corporate & cultural clients in Finland and the US.

Founded an award-winning international fashion magazine together with Salli Raeste. Responsible for art direction & design, funding, distribution.

Branding & brand design for fashion and cultural clients such as Museo Nacional Centro de Arte Reina Sofía, La Casa Encendida, Loewe, Sybilla.

Graphic design and illustration for the socially aware cultural magazine.

Branding work for a series of concept stores, applications for extensive new-product launch campaign, brand applications for Revlon Professional etc.

Award-winning digital design for clients such as Nokia, FujiFilms, Viking Line. Frantic was a pioneering company in the digital, leading when the medium was new & there were no established rules or thinking on digital presence. Lead a team of designers working on applying the brand new Nokia digital style to Nokia.fi. Maintained a freelance relationship spanning years afterwards, designing web sites & collaborating on variety of projects.