Marketing Analyst Ii
Pensacola, Florida, United States
Key role in the ongoing rollout of the Pega marketing platform, working directly inintegrating and launching various channels, including email, direct mail, Online Banking, ContactCenter, Branch and Social channelsActed as lead tester on marketing team, managing testing email and online bankingmarketing channels, creating test plans, and coordinating testing resources with limited environment availability.Direct enablement efforts for launched Next Best Interaction channels across multiplegroups and product areas to train up business-as-usual teams to use Pegaeffectively and efficiently.Authored over a dozen process documents to teach, train and inform ondevelopment, testing, and post-launch monitoring procedures.Participated as a senior reviewer of new business code and marketing offers, pointingout logic issues, targeting conflicts, potential issues and collateral impacts to otherfeatures, systems and communications.Worked closely with business-as-usual analysts on development of offers to ensuretargeting and cadence align with business goals and member needs, whilepreserving the integrity of reporting and models.Migrate all present evergreen marketing communications to new Pega system,working with strategists to update, or confirm business goals, aligning and translatingthe requirements to the new system accurately.Mentored junior analysts in campaign development, providing reviews and feedbackto reduce and prevent issues going to members.Designed and published various reports and dashboards using Excel, SQL andTableau to communicate campaign and channel performance to leadership andstakeholders, as well as making recommendations for offer targeting and placementin our inbound channels.Collaborated with other analysts and strategists on inbound offer development,ideating version tests with different creatives, calls to action, offer placement, andtargeting.