Head Of Marketing Communications
CurrentTiqAssist makes season ticket resale simple – a premium, easy-to-use ticket-selling service for season ticket holders. Responsibilities:• Spearheaded the evolution of outward-facing representation, voice, design, and strategy, resulting in an outstanding 100% YoY growth.• Directed a cross-functional team in managing marketing and design needs for various platforms.• Executed impactful digital and DTC marketing strategies, fostering a remarkable 50%+ increase in lead generation through online channels.• Successfully leveraged traditional marketing channels, achieving a 35% growth in the Denver market via strategic radio advertising.• Orchestrated live events for 24 NFL and MLB games, managing market activation collateral and logistics.• Engineered a comprehensive website and iOS app revamp, resulting in a 97% user approval rating and an impressive 70+ Net Promoter Score.• Utilized data analytics to forecast marketing budget, prioritize projects, and optimize workload delegation.