As Senior Visual Designer, I play an integral role in the creative development and execution of product marketing, product branding, and consumer reception of the product. My many roles encompass; creating a positive creative team-work environment, collaborating and partnering up with product managers, product development, as well as interacting and guiding developers for our many digital assets as a Sr. UI/UX Designer. I worked with the Marketing Director to meet the standards of our many brands we had in place, by using research and design improvement processes and tools, needed to achieve our goals with great success.

Providing Creative Art Direction / Visual Design / UX & UI / Advertising / Animation / Print Design for all types of client work, including design and development of CMS websites, in both informational and e-commerce driven applications. Landing pages, microsites, animated HTML5 & static banners, advertising, collateral assets, promotional and fund-raising materials based on agency & client objectives; recommend appropriate and effective creative strategies; coordinate, consult & work with CMO's, creative directors, freelance writers, developers, and photographers. My work experience has allowed me to join with national & regional clients to build better brands, increase sales, and help communications, and relationships for my clients.

As the Creative Director, I worked with copywriters, graphic designers, web designers, developers, account managers, brand managers and other marketers on a daily basis to make sure the quality and objectives are being met for our clients. While serving clients and team, my work duties consisted of: managing a creative team in an advertising agency. Approve or reject advertising campaign ideas. Ensure team meets deadlines and stays within budget. Attend photo shoots and supervise production team. Determine what makes products appealing to consumers through focus groups, surveys, etc. Develop unique, new concepts for our clients and the products they produce. Conceive, develop and produce effective advertising campaigns. Work with account executives to determine client needs and budget, and ensure campaign(s) stay within budget. Create and present storyboards of ideas. Perform search engine optimization techniques. And oversee campaigns from production to completion.

Collaborate with product management and engineering to define and implement innovative solutions for the product(s) UX/UI direction. Execute all visual design stages from concept to final hand-off to engineering. Conceptualize effective user proven ideas that bring simplicity and user friendliness to many design roadblocks. Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas. Present and defend designs and key milestone deliverables to peers and executive level stakeholders. Conduct user research and evaluate user feedback. And worked with product managers and team to establish and promote design guidelines, best practices and standards.

Collaborated with Digital Director, Sales team(s), Writers, Developers, and Account Executives to create fresh and engaging online experiences for our News subscribers and the general public. This work was manifested in responsive mobile/web design/development, third-party mobile app design, HTML5 design & development, brand design for product releases, and advertising/marketing design for internal and external client needs. I was the lead designer for the award-winning re-launch of UX/UI focused ArkansasOnline.com. And, lead the designs for many of the Palmer Papers online websites run by the parent company WEHCO Media. I had the great opportunity design & developed the responsive email marketing solution for our paper-centric and online advertisers. My primary duties have included taking the creative brief from concept to wireframe, to design, to front-end development, then working with a very talented team to integrate into our development structure.

Provide Creative Art Direction and Development for all work: Websites, E-Commerce, Landing Pages, Microsites, Flash & Static Banners, Advertising, Collateral, Promotional and Fund-raising Materials based on client objectives; recommend appropriate and effective creative strategies; Coordinate with Creative Directors, freelance writers, developers and photographers; Work with national & regional clients such as Acxiom, Notre Dame, University of Arkansas at Little Rock, Arkansas Parks & Tourism, and The Family Money Show.

Collaborated with Creative Directors, teams of designers, writers, developers, account planners and media to create fresh award-winning online experiences that integrate holistically with the brand and supporting mediums. Worked on national clients such as Terminix, Tru Green, Meineke, TCBY, ABF, Checkfree and Regional clients such as Entergy, Bancorpsouth and LR Chamber of Commerce. Duties included taking creative brief from concept, to sketch, to design, to FLASH or XHTML development, then on to web.