Lead Data Management Team of database administrator and data specialist to develop and support full utilization of Casebook for case management and accountability reporting. Strategist and project manager for implementing third generation of Casebook for Spero’s new role as the primary refugee resettlement agency for Central and Western Oklahoma. Discover, design and guide implementation of program-centric database configuration for tracking formal client intake, service activity, and long term case management. Advisor and trainer for Spero’s adoption of cyber security policies, including selection of managed service provider (MSP) for enterprise and user technical support.

Data strategist to guide The Spero Project into a centralized data collection and reporting model. Define processes by which Spero serves the resettled refugee community of Oklahoma City. Plan and produce reporting structures for accountability to state and federal grant sources. Helped launch refugee health promotion and youth mentoring initiatives.

Assisted resettled refugee community in Oklahoma City with practical support for navigating medical systems, dealing with daily household challenges and understanding the systems necessary for everyday life in their new home.

Help organizations boost customer experiences by engaging target audiences on available media platforms and using technology to generate and nurture leads to conversion - all while employing best practices for marketing and sales. Recent projects described below include "Dear Dr. Mooney" and "Natural Talent Careers."

Guided turn-around for underperforming implementation of Ellucian CRM Recruit. Reconfigured undergraduate application for admission to improve reliability and data integrity. Increased rate of graduate applications by re-implementing application for admission via custom CX. Introduced process improvements to streamline application review and decision management. Engineered accessible reporting formats for managing conversion results and executive decision making. Improved low user adoption by creating self-paced training courses delivered by learning management system. Advised Office of Information Technology on migration from outdated on-premise hosting to latest SaaS service. Helped to eliminate CRM as perceived source of declining enrollment results.

Developed enrollment sales role with hands-on direct response call strategy as part of shift from outsourced enrollment provider to in-house model for College of Adult & Graduate Studies. Implemented end-to-end admissions process for starting new adult students in bachelor’s and master’s degree programs. Wrote email nurturing campaign and deployed through Salesforce-based CRM. Refined sales performance metrics. Trained new enrollment counselors.

Brand leader for adult student programs. Increased new student enrollment by 41 percent during three recessionary years. Tripled lead generation volume with nationwide marketing for ten graduate and adult degree programs. Enrollment leader for team to recruit prospective students through the entire enrollment process, from inquiry to interview and application to matriculation. Raised lead conversion above seven percent by integrating HubSpot marketing automation system and targeted email marketing to better qualify leads. Hired, trained, and provided hands-on coaching to team of enrollment sales professionals in consultative selling techniques.

Assisted new residential and commercial moving franchise in start-up phase of business launch. Sold household and small business moving services withing the Dallas-Ft. Worth area. Developed internal procedures and customer service systems.

Coordinated business development, relationship cultivation and customer service for organizational partners. Directed project to develop innovative partnership strategy. Leader of adult recruitment strategies for long and short-term workers. Trained personnel in use of custom CRM software on epicor platform.

Maintained PC and network hardware, primary relational database, and telephone systems. Desktop and networking support for front-end users. Managed operation of offices for 30 paid staff members. Designed technology wiring systems for new office construction. Supervised office relocation project. Coordinated Guest Relations for weekend services. Guided early development of MoneyWise, a financial literacy and education program consisting of study groups, workshops and individual counseling.

Designed and taught courses in Microsoft Office applications and Peachtree Accounting as well as general business and basic accounting to students in associate degree programs.

Launched campus-wide service-learning program to involve students in year-round, Spring Break, and summer service projects. Coordinated weekly Chapel program and periodic lecture series presentations.

Examined financial operations and lending activities of banks and savings associations during the height of the S&L crisis of early 1990s. Trained new employees in examination procedures and policies.