Tim Rainey Email & Phone Number

Portland, Or, Us

Orange County, California, United States

- Led content marketing team in launching & scaling revenue strategies around branded, custom, and content marketing for Skyline Studio; a content & creator-based studio. - Collaborated with SVP of Advertising in budget management and revenue planning of all content strategies to meet monthly, quarterly, and yearly revenue forecasts.- Developed & executed brand strategy & marketing including defining brand voice, audience targets and social media content scheduling.- Hired and strategized with free-lance content creators through IZEA Creator Marketplace platform to achieve content and marketing objectives.

Sacramento, California, United States

- Developed, directed and executed all brand strategy operations including brand & editorial voice, graphic and design, social media posts, website blogs, copywriting for e-mail marketing and sales engagement. - Promoted to Strategic Brand Marketing Manager & Digital Program Director in March 2017. Tasked with driving all traditional and digital brand marketing initiatives including social media, content creation, sales & revenue generation and client advertising. - Increased podcast downloads from less than 90,000 to over 190,000 per month from 2019 to 2020 using compelling digital marketing and social media.- Collaborated with local & national sales teams in creating innovative sales marketing packages resulting in increasing revenue 12% YoY from $6.2m to over $7m, including $500k in influencer revenue in 2019.- Managed a team of local full-time and part-time digital marketers on content generation, audience development, digital trends, and social media best practices. - Led the company on in-app push notification open rate to over 20% during COVID-19 pandemic with creative copywriting and delivery timing.- Drove audience in-app growth to over 20,000 'favorites' in less than 12 months and average over 30,000 smart speaker utterances for brand per month. - Organically increased brand Instagram followers from 8,000 in 2016 to over 28,000 in 2021 with no marketing budget.

Detroit, Michigan, United States

- Turned around a struggling, underperforming start-up audio brand to improve KPIs by 56% within 2 years by creating accelerated fan engagement through innovative content curation and digital marketing.- After being top 3 in website visits & unique visitors for eight months in 2014 and into 2015, expanded content strategy to surpass website rival and became #1 in Q2 2015 with over 350,000 visits and 40,000 unique visits per month. - Directed all day-to-day music programming including implementing a lifecycle for laddering new songs & artists, industry leader for artist discovery, consumer research, and identification of current and upcoming hits.- Collaborated with sales on advertising pitch presentations, media planning and project managed campaign creation & optimization for increased revenue.- Increased revenue by 39% YoY in 2014, generating $5.7m by creating and executing strategic audience-driven live events and programs. - Nurtured and collaborated robust artist management for artists-driven, fan engagement marketing and live entertainment including Ed Sheeran, Jason Derulo, Little Mix, Zedd, Calvin Harris, Afrojack, Flo Rida and others.- Managed 20 creators in content development and execution, data analytics and career advancement, leading some to being promoted to major markets.- Led creative development and production as Executive Producer and Head of Content for ‘GoldTone” podcasts, starring A&E’s ‘Hardcore Pawn’ Seth Gold, generating 10,000 downloads on inaugural episode.

Indianapolis, Indiana, United States

- Directed digital programming strategy and initiatives for a successful, heritage audio brand by increasing both audience KPIs and revenue by 74% in 2011, generating $3.6m, its most profitable year ever.- Led and managed artist & label partnerships and contract negotiations to create artist-driven live entertainment events including Drake, Ke$ha, Jason Derulo, Iyaz, All Time Low, Gym Class Heroes and others.

Indianapolis, Indiana, United States

Tulsa, Oklahoma, United States

Bachelor'S Degree, Broadcast Journalism, 3.59 Gpa

Radio And Television Broadcasting Technology/Technician