After three decades in brand design and strategic development, I continue creating new brands, and developing new ways for organizations to benefit from branding. I have the experience and the ability to navigate complex topics and deliver impactful creative solutions aligned with business objectivesI have directed projects in many sectors and regions of the world for clients such as Apple, Bank of America, Coca-Cola, Citibank, Deutsche Bank, General Motors, Google, Honeywell, Kodak, Mastercard, Michael J. Fox Foundation, Oxfam, Oxford University Press, Santander, Saudi Telecom, Telefónica, Union Bank of Switzerland as well as the governments of Spain and Portugal.As co-founder of the Master's program for Brand Strategy and Design at the Complutense University in Madrid, I share my knowledge and passion for branding and design with the next generation of professionals.