• Enhanced SEO performance metrics for four websites by completing keyword research and creating or optimizing 75+ pages• Managed targeted email outreach and applied subscriber segmentation in HubSpot and Mailchimp to achieve open and click rates above industry standards • Conducted A/B testing for photos, call-to-action placement, and website copy across three websites and identified conversion best practices• Modernized internal HubSpot CRM guidelines to streamline lead and customer contact organization

• Facilitated Meta advertising campaign generating a 73% increase in link clicks and 52% reduction in cost per click, resulting in a more cost-effective and impactful digital presence• Compiled and analyzed weekly reports on impressions, click-through rates, and advertising spend, providing strategic insights that informed content strategy decisions

• Developed and edited engaging content for the city's weekly social media accounts, website pages, blog posts, and monthly email newsletters, contributing to 1.3 million impressions in Q3 2022• Analyzed digital content performance across social media, emails, websites, and blog posts, utilized insights to generate monthly recommendations for future content strategy• Received and accepted invitation to increase work hours by 50% during department staff shortage in fall season

• Planned and executed social media coverage for venues’ accounts to showcase hosting capabilities and provide key event details, expanded social media following by 26,000 followers and produced consistent yearly improvement in engagement and reach (handled planning, photography, content creation, post scheduling, real-time posting, customer service, and analysis)• Redesigned Indiana Convention Center website: Coordinated redesign to modernize site content and enhance user navigation, leading to a reduction in phone and message traffic to guest services and streamlining the user experience for planners, exhibitors, and attendees• Suggested and completed incorporation of event pages to new website: Researched critical points of interest to core audiences to develop template for effectively showcasing the venue • Developed interactive map and virtual tours of venues: Managed project with outside vendor to develop new resource for venue visitors and sales tool for internal team and Visit Indy• Proposed process for increased digital collaboration with clients: Acted as the client point-of-contact for digital touchpoints (website, social media, outdoor signage, and interactive map) to enhance attendee and exhibitor engagement for 250+ events• Planned and executed photography documentation to feed social media, event coordination, and sales efforts, suggested and implemented a new photo archives system to reduce turnaround time for client communication

Received and accepted invitation to extend summer internship through fall semester