Timo Toivanen Email & Phone Number

London, England, United Kingdom

Argus is an independent media organisation headquartered in London and has 29 offices in the world’s principal commodity trading and production centres. Argus Media produces price assessments and analyses of international energy and other commodity markets and offers bespoke consulting services and industry-leading conferences. Companies in 140 countries around the world use Argus data to index physical trade and as benchmarks in financial derivative markets for analysis and planning purposes. I translate business objectives into marketing strategies and go-to-market plans to ensure customer satisfaction, brand perception, customer acquisition and retention goals are achieved. Additionally, I’m responsible for being the subject matter expert and understanding the personas aligned with the crude oil portfolio.

London, England, United Kingdom

Signal Ocean is the technology arm of the Signal Group, a diversified shipping services group with offices in London and Athens. Our main product, The Signal Ocean Platform, allows ship charterers, brokers and owners to securely process, combine and analyse complex arrays of private and public shipping data. Powered by sophisticated machine learning / artificial intelligence technologies, the platform delivers customized, exclusive insights that help our clients achieve performance and efficiency.I manage and develop Signal’s overall marketing, pr and communications to drive market awareness, positioning and value proposition to strengthen the brand and boost sales.

London, England, United Kingdom

Spire Maritime is a data as a service company (DaaS/SaaS) and provides our customers with comprehensive data and analytics that transform global shipping and logistics, protect our environment and communities and contribute to economic stability. As a director of product marketing, my main tasks are:• Strategic and tactical product marketing: conceptualized, refined, and communicated customer value propositions that include messaging, features, advantages and benefits, value proposition, target customer profile and positioning• Developing and managing go-to-market plans for new and existing services• Work with cross-functional teams to recognize the essential capabilities that drive customer value

London, England, United Kingdom

exactEarth is a data services company (DaaS/SaaS) leading the way in delivering global maritime vessel information and value-added products and analytics. Combining data from a constellation of satellites with ground-based sources, we collect and provide the highest quality ship movement information to worldwide customers.The Director of Marketing role is central in the creation and successful execution of exactEarth's global marketing strategy: I'm developing and executing marketing strategies, programs and activities that will achieve company objectives in brand awareness, lead generation and product promotion.I work with sales, product and customer success teams and lead the marketing team.exactEarth merged with Spire Maritime in December 2021.

London, United Kingdom

Marketing Director, Commercial Maritime and Yachting• Owned overall marketing strategy, plan and execution, and drove communications technology marketing for the commercial maritime and yachting sectors• Developed and executed integrated digital marketing campaigns to capture and nurture leads for direct sales and channel partners• Defined product and service value propositions to crystallize product benefits and messaging • Created the customer journey and personas to communicate more effectively and influence in different customer journey touchpoints• Managed participation in maritime tradeshows and conferences• Budget management and KPI/ROI reporting• Key success: Increased Speedcast awareness and preference in maritime and yachting markets, established a lead funnel using marketing automation and increased marketing ROI by creating highly successful marketing programs: cost per raw lead declined 20% with increased digital activities, lead volumes increased over 30% utilising content, media co-operation and promotions

London, United Kingdom

• Established and developed product marketing as a function to drive customer value- approach• Strategic to tactical product marketing: conceptualized, developed, and communicated customer value propositions to include key messaging, features, advantages and benefits, value proposition, target customer personas and positioning to key internal and external stakeholders• Developed and managed go-to-market plans for new and existing maritime services and monitor their success through KPIs• Created sales enablement assets and materials for channel and retail to push the value proposition thru all steps of the sales• Worked with a full range of Inmarsat Maritime satellite communication services: Fleet One, FleetBroadband, Fleet Xpress, new service concepts; and value-added services on cybersecurity, crew entertainment and voice• Achievements: a major role in defining, planning and launching the Fleet Express - high-speed satellite communication service- to maritime market, service adoption rate is currently highest at the maritime market place with over 10 000 vessels committed to Fleet Xpress

Espoo Finland, London Uk

• Responsible of value proposition creation, positioning, messaging, branding, marketing campaigns and programs• Worked in close co-operation with Nokia Mobile Phones Asha and Nokia X product programs• Planned and managed mobile apps publishing platform and SDK technology marketing to mobile app developers: launches, marketing programs and campaigns: strategic planning, value proposition creation, messaging, marketing planning and road mapping, program & campaign production, project management, implementation and analysis• Worked together with product management and engineering, collaborated with business development, partner management and sales• Reached and exceeded active developer targets using a multi-channel approach: planned, produced and implemented B2B marketing programs and campaigns for developer acquisition, retention and get-back-activities by using a combination of different channels: CRM, emails, events, social media, webinars, PR and content marketing; overall budgets ranging to million euros annually• Results: active developer numbers in Nokia platform(s) exceed the targets (100s to 1000s active developers globally)

Espoo Finland

• Managed Ovi Share Marketing: service redirection & ramp-down: message clarification, feature set-up, communications• Launched several Nokia owned apps in Ovi Store to drive innovation and spearhead new technologies in Nokia app space, content downloads from hundreds of thousands to millions• Managed Altered reality game (Conspiracy For Good) marketing: project exceeded in multiple objectives: content attachment, press value, overall project visibility in media and award nominations (International Digital Emmy, SXSW) and built school libraries in Zambia

Espoo, Finland / Vancouver, Canada

• Led European games marketing team for two Marketing Managers• Managed Games IP & brand strategy creation and new product development: multiple projects ranging from Nokia original game IP creation to 3rd party brand co-op management• Guided mobile game launch campaign planning, budgeting, timing, production and implementation

Helsinki, Finland

• Managed Advertising agency accounts and projects: strategic and project planning, project scheduling and budgeting• Supervised advertising (tv, radio, print, internet, direct, brochure) production, contracted subcontractors, oversaw media agency connections, developed project management and creative process• Multiple projects in different industries (online banking, sporting goods, fuel distribution, mobile etc.) delivered in time and budget

Helsinki Finland

• Supported TV channel media sales with consumer, marketing and media research data and coordinated account research planning, research implementation and results presentation on attitude research, media and brand tracking, advertising research• Increased the marketing research data use and integration in marketing decision making process

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Master'S Degree, Marketing/Marketing Management, General

Activities and Societies: Kulttuurijaosto KUJChairman of Cultural Committee (KUJ)