Tim Seymour Email & Phone Number

New York, New York, United States

Greater New York City Area

• Increase profitability of top selling inventory by improving take home margin
• Reassignment of proof of performance responsibility from the traffic team to compliance department allows traffic to continually focus more hours ensuring late order revisions. During 2017 this resulted in over $7.
• Support Sales leadership with weekly review of audience trends, operational updates as well as presenting to key agency clients
• Improved partner relations by creating department to service revenue stream of ~$75 million. Led to partner retention of 100% from 2017 to 2018
• Optimized system of exchange between owned station group inventory and the Network to maximize unsold inventory
• Streamlined the Affiliate Services team to better serve clients by reducing the number of points of contact from 6 to 1

• Supported all important agency and brand conversations with Sales Leadership
• Led development of WWO ROI process between sales team and industry partners using Nielsen Sales Effect and Promo Effect Studies to demonstrate ability to hit client KPI’s
• Created Business Operations unit to allocate clear/productive workflow between Operations and Research. Result: Research more client, marketing and revenue driven while Business Ops focused on systems and development
• Developed department integration strategy, personnel incorporation, and reorganized workflow with Sales, Marketing and executive departments with the goal of driving and tracking revenue.
• Devised strategic re-alignment of inventory to allow stronger consumer insights entering upfront season to make robust Sales package
• Negotiate vendor research contacts

New York, NY

• Manage research needs of ESPN Audio National Sales. Designed, negotiated, implemented custom studies for all play-by-play events. Analyzed/positioned results for Sales and Marketing departments to further drive revenue
• Participated in strategic product launches & network product reconfigurations
• Provided audience and industry insight tools to sales management

• Responsible for analysis used by senior management during reconfiguration process which led to 10 straight months of year-to-year sales increases
• First point of contact on all annual upfront business for research department
• Developed key media mix research analysis which lead to $3.7 Million of replacement business for a daily ESPN Audio feature during down economy

• Worked with network clients and sales department on all post schedule analysis
• Oversaw Urban and Hispanic Ad Sales Research. During that year, revenues reached an all-time high of $20mm

B.S., Business Management

Education record