Making sure the world is ready for our burgers.Overseeing all aspects of marketing, customer experience, and stakeholder relationships. This includes creation, planning and execution of the brand strategy across Public Affairs, PR, Digital, Social and Ambassadors. Managing agency relationships. Part of the senior leadership team, reporting directly to the CEO. Representing marketing in board meetings and fundraising.

Supported the Mosa Meat founders on marketing, communications, and business matters as a personal side project.

Co-founded Cellular Agriculture Europe, a coalition of 13 companies that build a more resilient food system and sustainable future through cellular agriculture. Served as interim President during the creation phase of the association.

Led the cross-functional product readiness and market launch activities for Google Assistant in six Northern European countries.

Decoding the language of flowers has been a decades-long challenge. But thanks to great advancements in artificial intelligence, your Google Assistant on phones and Google Home is now able to understand tulips, allowing translation between Tulipish and dozens of human languages.

Determining positioning, naming, competitive analysis, feature prioritization and external communications for Google consumer products in The Netherlands. Helping to shape the voice of the product and grow a loyal consumer base. This means working with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more as well as developing and managing several marketing partnerships.

B2B marketing and advertiser acquisition in the Netherlands. Responsible for efficient ROI-based campaigns, designed to increase awareness, education and product adoption through channels like advertising, co-marketing partnerships, the Google Engage programme, Direct Marketing, advertising on Google owned domains, and ad hoc B2B branding campaigns.

Marketing Google's B2B and B2C products in the Netherlands. Main activities: advertiser & user acquisition, (online) branding campaigns (DM, telemarketing, events, advertising, database & targeted marketing), co-marketing partnerships, sales support, product launches.

VisieNL is a Netherlands-based civic movement working towards a brighter, challenging and more sustainable future for our country by enabling upcoming leaders to take positive action. Supported by the Dutch Social & Economic Council and several senior Dutch business/science/arts leaders.

The biggest Dutch humanist platform, for young people that are interested in philosophy, science, social responsibility, community service, politics, and an occasional glass of beer. Organized discussions, weekends, diners, film talks, etc. about decisionmaking, sustainability, happiness, identity, philosophy and friendship.

Responsible for strategic marketing- and communications research and the resulting advice to clients from the verticals media, government, mobility and higher education. Shaped complete research projects: articulating (implicit and explicit) research objectives, methodological advice and project planning. Managing the data collection, data analysis, reporting and consulting. Trained junior researchers, worked on product development and was responsible for the acquisition of new clients.