Leading and managing the EMEA strategists in the Experience design and Innovation department. I lead complex tech innovation projects for our clients. Some of the projects I worked on: Miro - Future of hybrid work at MiroNike Jordan - Digital and marketing strategy for Olympics 2024Google - End-to-end Google CES 2024 strategy and experience designadidas - World's first AI football analyst for the Champions League final Google Sustainability- Experience design McLaren Racing - Elevate the fan experience while generating new revenue streams for the F1 teamadidas - New adidas Originals flagship store experience in Los Angelesadidas - New adidas retail concept experience in Los AngelesShopify - World's First Entrepreneur Index

Helping customers being confident in making bold moves to be fit for the future.Responsible for leading strategy; research users and trends, generating insights, and developing experience strategies and creative briefs to guide the collective development of solutions that push the creative and tech boundaries for our clients worldwide. Clients; McLaren, H&M, Miro, Adidas, Facebook, Google, Oculus, Netflix, or Diageo

For Calgari I have set-up the brand, the positioning, the marketing strategy and the social and digital touchpoints. I am responsible for running the marketing and generating sales through our channels by making sure we have engaging content that sells and generates brand-loyalty.

Within this management role, I am creatively and strategically responsible for the concepts and products we develop, and I am the linking pin between the client and our own creative-, UX design- and development- teams. My responsibility is to run pitches and projects, and coach the team towards a value-driven outcome. Creating digital concepts by combining design, technology, and insights using design thinking. Using user and business research to identify user needs and translating that into human centred digital solutions with a clear business output. Working for Akzonobel, Friesland Campina, Nationale Nederlanden, Lely, etc..

For key accounts of the agency was the linking pin between the marketing director and our creative and development teams. Striving to push the boundaries of organisations and brands by using chatbots, augmented reality (AR) and virtual reality (VR). Responsibilities: • Product owner / agile project management of key accounts • Digital strategy and sales within key accounts • Digital innovation and concept development (AR, VR, Voice, Chatbots)• Organizing and facilitating creative design sessions.We help you realize your strategic objectives through innovative products that bring customers closer to your brand. With our entrepreneurial mindset we help you to bring these innovative products with maximum impact to your customers.Brands and projects: Albert Heijn, Rabobank, APG, UMC, Achmea, Dela, Zurich, Holland Casino, etc Award winning examples:Rabobank: First augmented reality financial product in the NetherlandsAlbert Heijn: Marketing campaign 2.0 with augmented and virtual reality

Consultant at &samhoud consultancy to create sustainable and measurable value for customers, employees, shareholders and society. Responsibilities: • Setting up Agile way of working in organizations• Strategic analysis and strategy execution • Organizing board level vision- and strategy sessions • Developing leadership programs to build successful leaders

Within New Technology Adoption (NTA) department responsible for the adoption of new IT services within large corporations in the Netherlands. Customers in my account were PwC, Rabobank, KPMG, BCG, Vebego, Blokker Holding, AEGON. In addition, as a coach I was responsible to inspire and motivate 50 colleagues to start thinking more customer-oriented.Responsibilities:• Coaching teams regarding technology adoption • Training employees using new technologies • Project management